/24-7PressRelease/ - Mumbai, India, August 13, 2008 - A first of its kind service in India, this tie-up will enable Vodafone customers to access Shaadi.com's matrimonial services on their mobile phones. Vodafone customers will be able to access this service through a call (by calling 57007), SMS (by sending Shaadi as an SMS to 57007) or on Vodafone live! (by clicking on shaadi.com link on Vodafone live!). This initiative is powered by Mauj Mobile. The move to go mobile by Shaadi.com comes close on the heels of the announcement of its service being available on DTH.
'Shaadi.com on Vodafone' will enable Vodafone users to search and view profile details of other members without the need to log on to the Internet. Mobile phone users will be able to browse through profiles, express interest in members, accept/ decline interest sent to them by other members and send personalized messages to prospective matches.
Commenting on the tie-up, Anupam Mittal, CMD, People Group, says, "Shaadi.com has always believed in innovating and bringing the latest technology to our customers by enabling them to enjoy our services in a way that's convenient to them. With the alliance with Vodafone - the premium telecom service provider, Shaadi.com has created the concept of 'Matrimony on the Move', thereby making our matchmaking service accessible to millions of people. Earlier we had a presence on online, offline, DTH and now post this alliance with Vodafone; Shaadi.com will be available on the mobile platform as well, making us the only player providing 360 degrees matrimony services."
Speaking at the occasion, Harit Nagpal, Director - Marketing and New Business, Vodafone Essar, said, "With 'Shaadi.com on Vodafone' customers can search for a life partner on the go, on SMS or call; without having to necessarily log on to the net. This is another important service to add value to our customers' lives."
For further press information:
Mihir Bijur/Sneh Kulkarni
Hanmer MS&L
Cell: 9920293973/9820712440
E-mail: mihir@hanmerpr.com/sneh@hanmerpr.com
Gunjan Sinha / Valini Dsouza
People Interactive (I) Pvt. Ltd
Cell: 09820395485 / 9820442367
E-mail : gunjan.s@peopleinteractive.in / valini.d@peopleinteractive.in
Daylon D'cruz
Genesis Burson Marsteller
Cell: +919820211064
E-mail: daylon.dcruz@bm.com
About Shaadi.com
Shaadi.com, one of India's best known Internet brands and the world's largest matrimonial service was founded by People Group in 1997 with one simple objective - to provide a superior matchmaking experience to Indians all over the world. Since then the company has created a world-renowned service that has touched the lives of millions of people all over the world.
Last year Shaadi.com celebrated its 10th Anniversary, with its 10 years 1 million matches giveaways ll throughout the year, and is proud to have been adjudged the 'Most User Friendly Website' by Juxt Consult as well as the 'Best Designed Website' by PC World. Shaadi.com is also the first Indian portal to be ISO 9001:2000, TRUST-e and VeriSign certified. In addition it has been ranked "The most visited matrimonial website in India" by Ranking.com.
About Vodafone Essar Limited
Vodafone Essar in India is a subsidiary of Vodafone Group Plc and commenced operations in 1994 when its predecessor Hutchison Telecom acquired the cellular licence for Mumbai. Vodafone Essar now has operations in 16 circles covering 86% of India's mobile customer base, with over 49.13 million customers*. Over the years, Vodafone Essar, under the Hutch brand, has been named the 'Most Respected Telecom Company', the 'Best Mobile Service in the country' and the 'Most Creative and Most Effective Advertiser of the Year'.
Vodafone is the world's leading international mobile communications company. It now has operations in 25 countries across 5 continents and 40 partner networks with over 269 million customers worldwide. Vodafone has partnered with the Essar Group as its principal joint venture partner for the Indian market.
Essar Global Limited (EGL) is a diversified business group spanning the manufacturing and services sectors of Steel, Energy, Power, Communications, Shipping & Logistics, and Projects. EGL has an enterprise value of approximately USD 50 billion (INR 200,000 crore) and employs 30,000 people worldwide. The Company has operations and investments in India, Canada, USA, Africa, the Middle East, the Caribbean and South East Asia.
*Figures from Cellular Operators Association of India, June 30, 2008
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