OXFORD, ENGLAND, October 22, 2009
/24-7PressRelease/ -- Shirtworks, a leading promotional garment printing company has been a surprise hit at the Cambridge University Fresher's Fair with the creative 'Cambridge University Shark Fighting Association' promotional t-shirt campaign. The t-shirt printing company had an exhibition stand at the fair to promote their garment printing and embroidery services to the university's clubs and societies. The t-shirts, branded with the fictitious Shark Fighting Association logo, have proven to be incredibly popular, with 1000 t-shirts given away on the first day of the fair. For more information visit http://www.shirtworks.co.uk or call 0800 0725334.
"Anybody can turn up to a Fresher's fair and talk about what they do, we wanted to do something more exciting than that, whilst at the same time giving physical proof of the quality of our promotional clothing products," explained Shirtworks MD Arron Harnden. "We hit upon the idea of creating a fictional association to showcase the kinds of t-shirts we produce for university clubs and societies. The T-shirts were going to be for the Cambridge University Dolphin Trainers Association, but then inspiration struck with the Shark Fighting Association and the rest is history."
When asked why the t-shirts have been so popular, Arron replied; "Students have a great sense of humour and immediately loved the bizarre nature of the fictional association. The logo is eye-catching, and would be a great ice breaker. I can just imagine a student wearing one in a bar and someone coming over to ask about their shark fighting! But in all seriousness," Arron added, "Shirtworks has a long established relationship with university colleges and clubs, so we hope that the students at the Fresher's fair saw first hand how passionate we are about working with their societies in the future, and that we have a sense of humour too!"
About Shirtworks
Shirtworks was founded in 1985 and is now a leading direct supplier of promotional clothing, corporate gifts and promotional merchandise with the capacity to print orders of any size. At the Shirtworks promotional clothing workshop, there are screenprinting machines capable of printing logos and designs up to 10 ink colours, and machines which can embroider logos up to 7 thread colours. Shirtworks also holds large stocks of the most popular garments, including products from Screenstars, Jerzees, Hanes, Kustom Kit, Beechfield and Result.
Shirtworks' promotional clothing clients range from local schools, companies and clubs to large national plcs, charities and promotional companies. Shirtworks has always been committed to providing good quality promotional products at competitive prices combined with a friendly and helpful service. Even though Shirtworks supplies promotional clothing and branded promotional products throughout the UK and abroad, the company is very proud of its relationship with local customers, particularly with the many university colleges in Oxford.
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