NEW YORK, NY, October 15, 2008
/24-7PressRelease/ -- Shenoa & Company is taking another giant leap to becoming an industry leader in the sales of jewelry online. It seems like only yesterday that this Manhattan jeweler made the decision to be one of the first companies to take their diverse selection of diamonds, rings and pendants to the World Wide Web. Many local competitors balked at the thought of being able to sell jewelry online. The Shenoa & Company website was launched in the late 90s and has undergone huge changes from its sparse beginning. If you know anything about the history of Shenoa & Company, whether its their flagship brick and mortar store in NYC, or their cutting edge website that serves at the pleasure of customers around the world. You would never imagine that this "side project" that was the vision of the founder and management team, would in 8-years, grow to be a leader and innovator in the sale of jewelry online. In the beginning Shenoa & Company's website was predicted to have only a minor impact if any, in their sales and day-to-day business. "We new that we were onto something, it was vital in the beginning especially to be strategic in how we move forward and develop our brand online" admits Scott Cowan, COO of Shenoa and Company.
It seems that the Risk Reward principle is evident in this case since, the team at Shenoa & Company put their money, manpower, and quality products on the line, or should I say "online" to reap the rewards of loyal customers around the world. "Average is just that" states Blane Perun, VP of Online Marketing for Shenoa Diamonds. Meaning there is zero tolerance for doing the minimum and just enough will not suffice.
Like the diamonds they sell, the management team at Shenoa & Company is continually mining the efforts, while empowering and challenging their staff to better themselves and those around them. The team at Shenoa & Company is now enjoying the fruits of their labor as they take this vision, culture and work ethic internationally.
About Shenoa: Founded in 1980, Shenoa and Company is one of the fastest growing online retailers of certified diamonds and jewelry. With photos, drop down menus and special features, the Shenoa Web site makes it easy and affordable to shop for jewelry.
Contact: Blane Perun, Shenoa and Co.
Email: bperun@shenoa.com
Phone: (866) 743-9268
Web site: http://www.shenoadiamonds.com
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