/24-7PressRelease/ - LOS ANGELES, CA, June 29, 2008 -- Leading professional services firm, Singer Lewak Greenbaum & Goldstein today announces that it will unveil its new brand identity on July 1st, 2008, as SingerLewak. The new look, sharpened core focus and streamlined client approach of the firm (The "5-5-8"), will bring distinctive brand and service identity that will differentiate the firm from both its larger and smaller competitors.
"The new brand dynamically represents an industry leading regional accounting firm that gives clients access to the knowledge and experience of 33 partners and a highly trained accounting staff," says David Krajanowski, Managing Partner.
The rebrand comes at a time where the firm has grown in existing markets and expanded into the Silicon Valley and San Diego markets with the opening of new offices in the last three months, and is currently considering expansion into other geographic areas. The firm now has offices in 7 cities in the Southwest region. Since January 2008, the firm has added new professional and administrative staff in its high-growth practice areas and admitted 3 new partners to support its increasing growth. In addition, in-house technology teams have made innovations resulting in significant improvement of its operations.
The core focus of the firm, the 5-5-8 approach, will be rolled out along with the relaunch of the firm's new flash-integrated and news-enhanced Website, re-branded and redesigned logo, colors, industry-changing new look, and taglines. A well-built new advertising campaign will follow throughout the rest of 2008 leading up to the 50th Anniversary in 2009.
Core Alignment 5-5-8 Campaign
The rebrand will be complemented by a multi-platform launch campaign of the new "5-5-8" multidisciplinary approach to the accounting and consulting services of the firm: 5 Practices, 5 business sectors, and the Industry 8. The campaign seamlessly allows current and future clients to distinguish the broader view of what the firm does and explain the interrelationships between service lines and industries.
Launch of A+ Program
SingerLewak is launching an exclusive enhanced client-relationship services program called A+ for their Assurance and Advisory practice. This unprecedented program is an industry first and allows the firm to offer clients more than compliance-based audit services.
The SingerLewak Look and Feel
The image rebrand consists of three main elements: the name, logo (color scheme, fonts) and taglines. To help differentiate the SingerLewak brand, green and gold has been adopted for the color schemes. The green color predominately represents growth, life and expansion, while gold is associated with reliability, dependability and support. The primary tag line is "The Skills You Need. The Service you Expect."
Speaking about the rebrand, Jim Pitrat, partner said: "We are working in arguably the most competitive market for financial service providers. It is important that every part of our service evolves and innovates to keep pace with our clients' demands for expertise and service."
Ronit Koren, Director Of Marketing , added: "There's some incredibly strong content and services in the pipeline for this and next year. " She further remarks, "The new campaign will reflect a sharp, engaging, innovative, and forward-thinking approach to services and solutions that is unique to the accounting industry."
About SingerLewak
SingerLewak LLP is a leading accounting services provider headquartered in Los Angeles with offices in Orange County, Woodland Hills, Monterey Park, Inland Empire, San Diego and Silicon Valley. Serving California since 1959, SingerLewak has established their reputation for excellence as ethical professionals by providing the services of a big firm within a blended environment of services and industry specializations.
We are active community partners, working in many sectors of the business world. Whether it's auditing, accounting, tax preparation, business management, SEC filings and transactions, SOX compliance, or enterprise risk management, forensic accounting, business valuation, litigation support, consulting, and entrepreneurial business services, SingerLewak delivers results.
Winner of Practice Innovation Awards in 2006 and 2007. Named one of the Best Places to Work in Los Angeles for 2007 by the Los Angeles Business Journal.
Contact: Melody Akhavan
(310) 592-8197
For further information or to schedule an interview, please contact Melody Akhavan at (310) 592-8197 or melodya21@gmail.com.
# # #
Other Similar Press Release Topics:
