MORRIS PLAINS, NJ, June 10, 2009
/24-7PressRelease/ -- A Top 5 Pharma company has selected iAdvocate , Skila's opinion leader management solution, as the solution of choice for supporting it's customer centric initiative to bring knowledge, transparency, collaboration and alignment between marketing, medical and market access teams in building and managing key customer relationships across the organization.
Skila's iAdvocate delivers real-time knowledge about thought leader activities throughout the company to ensure internal transparency and team alignment. iAdvocate allows internal stakeholders to know their key customers in real time based on internal and external knowledge, while reducing work efforts and maximizing how they plan for, engage with, and manage relationships with these individuals. Skila's iAdvocate solution enables the pharmaceutical company to enrich their existing opinion leader management activities with an iterative process that provides transparency to the marketing and medical teams. iAdvocate also enables life science companies to standardize key opinion leader management through one solution by presenting a single face to thought leaders, reducing complexity in managing these relationships, and ultimately reducing costs associated with KOL management through economies of scale.
"Skila is very pleased that one of the top pharmaceutical companies in the world recognizes the unique value that our iAdvocate solution will bring to their organization, particularly as they move towards corporate transparency, knowledge agility, and team collaboration as key tenets in the value delivery to their customers" commented Susan Dorfman, VP Global Marketing, Skila. "With strong corporate support behind this initiative, the combination of Skila's extensive experience, thought leader management processes, technology and continuous services will help the this organization achieve their goals quickly, effectively and on budget. Our approach has been viewed as the most thorough on the market in aiding compliant cross-organizational information sharing which leads to external multi-way communication and collaboration with customers."
About Skila
Skila is a global technology and services company specializing in knowledge and effectiveness solutions for the healthcare industry. Skila's solutions address the broad needs of global marketing, medical, market access, executive and alliance management teams. These solutions include a unique methodology, robust technology and key continuous services for effectively managing global product launches, key opinion leader relationships, market access / managed care, business performance, competitive intelligence, and key partnerships and alliances.
Having developed strong relationships with a broad number of global Pharmaceutical companies, Skila's solutions have been deployed in 61 countries, supporting numerous global brands and over 10 million user interactions. Skila's long-standing commitment and understanding of customers' needs has resulted in the long-term growth and adoption of our methodology, technology and continuous services as the business platform of choice for many of our clients. To learn more about Skila visit our website at http://www.skila.com.
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