All Press Releases for October 16, 2013

Snoop Lion and King Ice Team Up for BET Awards

Music superstar, Snoop Lion, dons King Ice jewelry and accessories for BET Awards.

The Magnus microphone flag and pendants are just the beginning. We have some new custom pieces for Snoop that we think he'll enjoy.

    LOS ANGELES, CA, October 16, 2013 /24-7PressRelease/ -- Snoop Lion, formerly known as Snoop Dogg, hosted the 2013 BET Awards wearing King Ice jewelry. King Ice is an online hip hop jewelry retailer specializing in chains, pendants, bracelets, earrings, grillz, rings, and apparel. The company has been collaborating with Snoop Lion since January. The company has produced custom pieces for Snoop Lion, including the diamond encrusted lion microphone flag that he used on the 2013 BET Awards.

The microphone flag features the King Ice logo named Magnus which depicts a lion wearing a slanted crown. The piece is encrusted with over three thousand handset diamonds. The piece was made specifically for Snoop Lion however King Ice offers an affordable replica on their website.

Since changing his stage name from Snoop Dogg to Snoop Lion, the rapper has become a brand ambassador for King Ice, making television appearances or performing with the Magnus lion pendant. Besides the BET Awards, Snoop Lion has worn King Ice jewelry on Piers Morgan Live, CONAN, Real Time with Bill Maher, the Late Show with David Letterman, and several online videos. King Ice has enjoyed the exposure of their signature piece.

"We're honored to have Snoop repping our company," said Mo of King Ice. "I grew up listening to Snoop Dogg on The Chronic and Doggystyle. Getting to work with a legend like Snoop has been amazing. The Magnus microphone flag and pendants are just the beginning. We have some new custom pieces for Snoop that we think he'll enjoy."

For a replica Snoop Lion microphone flag, or for your own custom piece, visit The King Ice Magnus microphone flag is available in silver or gold. Custom microphone flags can be made in any desired material and color.

About King Ice
King Ice is a leading online retailer for hip hop jewelry and accessories. The hip hop jeweler is known for their selection of men's earrings, chains, pendants, watches, bracelets, rings, apparel, and accessories. King Ice also carries name brand products such as Gucci, G-Shock, Hustler, Beats by Dre, and Mitchell & Ness. Visit for the latest urban jewelry and accessories.

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Contact Information

Mo Gonzales
King Ice
Rosemead, CA
Voice: 626-571-5874
E-Mail: Email Us Here
Website: Visit Our Website
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Snoop Lion with the King Ice Magnus microphone flag.

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