/24-7PressRelease/ - ROCKVILLE, MD, November 09, 2006 - Snoozester, Inc. announces the launch of a new marketing campaign that leverages Snoozester's wake up call service in order to market a new product. Snoozester worked closely with Chicago-based digital media agency, VerveLife, to develop a promotional wake up call campaign for one of VerveLife's clients (a Fortune Global 500 company).
Snoozester's President and CEO, Neville A. Mehra, said of the campaign, "Our current and prospective clients continue impress us on a regular basis by dreaming up innovative uses for Snoozester services, like using wake up calls to promote the client's brand and while launching their new product line. We are very proud to be a part of such a forward-thinking campaign; it is apparent that both VerveLife and their client recognize the power of wake up calls as a branding tool and see them as another Guerrilla marketing tactic at their disposal."
The promotion allows participants to schedule a wake up call online via the campaign's website or in person with one of the teams of promoters, who are currently touring hip nightlife spots in nine different U.S. markets. The campaign website and the teams of promoters gather information from the participants and then relay it to Snoozester in order to schedule and deliver the calls. This integration is made possible by the Snoozester application programming interface (API). The Snoozester API is the cornerstone of Snoozester's business services; it allows businesses to integrate Snoozester's wake up, notification and reminder calls into their applications. Snoozester COO, Poya Golriz, commented, "We designed the API to be as flexible as possible in order to meet the needs of a diverse client base. This project has been a great opportunity for us to showcase the capabilities of the Snoozester API."
About Snoozester
Snoozester is a privately-held technology firm and a leading provider of wake up calls and notification services. Founded in January 2005, Snoozester is dedicated to building an advanced scheduling and notifications platform that will revolutionize the way individuals and organizations manage their schedules and send and receive appointment related communications.
At present, Snoozester offers a wake up call service for individuals as well as scheduling and notifications services for businesses. Snoozester's wake up call service was officially launched in August 2006 after a 16 month beta testing period. Snoozester is currently working on expanding its service offerings for businesses as well as preparing a reminder call service for consumers.
For more information visit: http://www.Snoozester.com
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