All Press Releases for May 17, 2017

Social Good Perfume Company, DIVONA, Launches Kickstarter Campaign

DIVONA, a perfume line where a single purchase supports thousands of women worldwide.

    LOS ANGELES, CA, May 17, 2017 /24-7PressRelease/ -- DIVONA, a perfume line started by Mylene Paquin and Kayte Torreao da Costa are set to launch their Kickstarter campaign on May 23rd, 2017.

DIVONA is on the verge of changing how people make an impact in the world. Leveraging Kickstarter, DIVONA is preparing for the release of their Identity line of perfumes, including all twelve scents that are cruelty-free, paraben-free and phthalate-free. Through partnering with multiple non-profits and social retailers, DIVONA allows each contributor to vote, via their interactive platform, on which items they wish to place in care packages given to women surviving abuse, recovering from trafficking, and facing poverty.

"My personal experience with domestic abuse was the biggest motivator behind creating DIVONA, a perfume line that not only empowers you but also empowers many women across the globe," said Mylene Paquin, Co-Founder of DIVONA. "It was important that we partner with nonprofits and brands who had a similar mission, such as Redefining Refuge and our social retailers. The community we are building with DIVONA is precisely why this was started: to form a sisterhood that continuously creates a ripple effect of empowerment."

"Now more than ever, people want to feel like their voices are heard and that they can make real change in the world. People yearn to make an impact that stretches farther than they ever dreamed possible, and we can do that with DIVONA. With a single perfume purchase, people will empower thousands of women at once. This is the future of giving back." - Kayte Torreao da Costa, Co-Founder of DIVONA.

Mylene Paquin is a creative director and marketing strategist. After seeing a lack of meaningful results from multiple products claiming to "do good", Paquin wanted to raise the bar with her perfume company DIVONA. Aiming to start a movement to empower women across the globe, Paquin intends to use a marketing strategy that incorporates both social good and the crowd sourcing power of the Internet. Bringing a perfume line to the public that will deliver social change, Paquin hopes to improve the lives of women, one scent at a time.

Kayte Torreao da Costa is a technologist and operations leader, having worked with such organizations as General Electric and Brazilian mobile payment company PraPagar. Torreao da Costa's business experience spans over a decade, managing programs in technology and operations throughout the world, though her greatest passion is people. Leveraging the power of technology and supplier relationships, Torreao da Costa aims to create a new user experience of donating by providing customers a vote (i.e. voice) on items within a care package given to a woman in need. Using care package suppliers that have a social impact purpose from investing in impoverished communities to employing women artisans from home, Torreao da Costa knows that DIVONA will impact the lives of women globally.

DIVONA is a perfume company that revolutionizes how you empower women.

With the help of their non-profit partners and partnering social retailers, they will revolutionize the perfume world and the way you experience giving back. Through their interactive and innovative platform, you get to have a say on how you will directly impact the lives of women facing challenges.

A single purchase will help you support thousands of women across the globe. With your support, DIVONA will raise awareness to important issues and create a lasting worldwide ripple effect of empowerment for all girls. You can find more at,,, and

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Contact Information

Mylene Paquin
Oceanside, CA
United States
Voice: 819-351-2629
E-Mail: Email Us Here
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