WOODRIDGE, IL, June 19, 2009
/24-7PressRelease/ -- One of the more interesting off-the-court stories of this year's NBA Championships was the request from Reebok to Orlando's Marcin Gortat, asking the reserve center to cover or remove his now-infamous Michael Jordan tattoo because it inspired viewers to think of rival Nike. Such is the power of major companies like Reebok.
As the NBA season now comes to a close, we wanted to share what might make another interesting story. McDavid is a $40 million-a-year athletic gear manufacturer that has a stellar reputation with both athletes and trainers. Though their performance apparel products are often duplicated by the athletic wear giants, trainers agree McDavid products do perform better (a quick call to most any NBA trainer will confirm this). The company has had great success helping athletes like Miami's Dwyane Wade and Golden State's Corey Maggette, but McDavid's presence will never be seen on an NBA court. That's because they are specifically requested by the league, who receives millions of dollars in advertising and sponsorships from competing vendors, to completely remove or hide their logo from any product worn by an NBA player during a game.
"It is more important to us to protect our athletes and the integrity of our brand," said Rey Corpuz, Marketing Director for McDavid, "than to get in a marketing war with companies whose budgets far exceed our own. We count on the quality of our products being the only sales tool we need."
If you are interested in discussing this further, please call 850-412-0300 to set up an interview with a McDavid representative.
ABOUT McDAVID
McDavid is the leading manufacturer of sports medical products, protective equipment and protective apparel. In 1969, by Dr Robert F. McDavid designed and developed the first lateral protective knee brace in football. From there, McDavid has fast become the leader in the sports medical industry developing innovative products that protect and prevent injuries for the professional, collegiate and active individual. To learn more please visit http://www.mcdavidusa.com.
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