All Press Releases for January 08, 2014

Sowden SoftBrew - Changing Coffee History

Complicated and expensive ways of making coffee has been a trend for several years, but George Sowden has gone in the opposite direction with SoftBrew; an old fashioned approach, using a pot and hot water.

Sowden SoftBrew - Changing coffee history

    NEW YORK, NY, January 08, 2014 /24-7PressRelease/ -- Sowden SoftBrew
Coffee made by infusion, as is the Sowden SoftBrew system, is the perfect, simplest way, to get a cup of great tasting coffee. A method so flexible you really can make coffee just the way you prefer! Based on a totally new concept, SoftBrew uses a stainless steel filter, etched with thousands of holes, small enough to keep the coffee grounds out of your cup, whilst letting through all the precious taste; no more paper filters to spoil the flavour or forcing and pressing to squeeze out unwanted bitterness. Add to this the choice of having nothing to throw away except the used beans. Great taste.

The most immediately appealing of Sowden's new designs is an innovative stainless steel filter incorporated in stylish new porcelain coffee and tea pots. Up to 160,000 microscopic holes - so small that they are not discernible with the naked eye - are etched into the filters, allowing ground coffee, or loose tea leaves to brew naturally within the pots.

Cold brew, cold water will dissolve the soluble parts over a long period of time. This is a good way to make iced coffee in the fridge overnight. The window between over and under extraction is many hours which means after a few experiments it is very easy to get a perfect iced coffee.

Sustainable Sowden SoftBrew
"Nothing to get between you and the coffee bean other than water," says Sowden, adding that his approach involves none of the "growing waste problem associated with mountains of coffee capsules going into landfill sites."

About George J. Sowden
Milan-based British designer, George Sowden, has gone to war against industrialised food and drinks products such as teabags and coffee pods that he calls "two of the most detrimental inventions of the 20th century." After years of designing products for other people to take to market, he detected an emerging consumer reaction against these prevailing trends and decided to do something about them. The result: a whole range of Sowden-branded homeware specially designed for the simple, uncomplicated, unadulterated preparation of fresh food and drinks, comprising tableware, soon to be followed by cookware and kitchen appliances.

It is the first time that Sowden, a co-founder of the Memphis Group that was so influential on design in the 1980s and an industrial designer of international repute with his own studio over the past 30 years, has put his name on any product range.

He came to the attention of the wider world of design in the 1980s with the Memphis Group and since then has picked up numerous design awards, including the prestigious ADI Compasso D'Oro award for design excellence.


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Sowden SoftBrew Coffee - A new Coffee Experience


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