/24-7PressRelease.com/ - November 22, 2004 (Lake Forest, Illinois) --- Sports Media, Inc., a media buying and planning Sports Marketing Agency, rolls out CD’s on cup lids. The CD Lid will enhance the Sports Media Concession Product line which includes cup holders, souvenir cups and carrying trays. Sports Media wants to enhance advertising in Stadiums and Arenas throughout the United States by providing a media that gives advertisers a faster response rate and the availability to measure and collect consumer data.
CD-ROMs on Cup Lids are a Creative and innovative method for advertisers to deliver a targeted message to thousands of like minded enthusiastic prospects. CD’s enhance customer loyalty by delivering an interactive customer appreciated commemorative. Sports Media can track and produce reports on CD behavior, web activity and gather accurate e-mail database information. CD’s can be co-branded with a sport team, musician or an event. Sports Media produced the CD Lid to fit its full line of 32 oz., 44 oz. and 64 oz. cups.
Sports Media has joined forces with Universal Music Special Markets, which will also license music to Sports Media’s clients. The two companies are producing a joint promotional CD with artists such as Nelly; Jimmy Eat World; Black Eyed Peas; and Toby Keith; the CD’s will be available by the end of November 2004.
Sports Media has the exclusive ability to place totally different artwork on each and every mini disc, this makes the previously impossible both practical and affordable. This unique capability includes personalization, bar coding, or serializing the CD’s.
Sports Media presents an additional advantage for their customers. Normally mini CD’s only hold 6 minutes of video; Sports Media can produce D1-DVD quality CD’s that can hold 30 minutes of video. Putting this technology into perspective, on a 3” mini CD (210Mb), Sports Media could place an entire animated feature at VCR quality or an entire PC game or 12 movie trailers or 12 music videos vs. 3.
Depending on the technology used and quantity of CD’s, pricing can range from 45 to 90 cents per CD this does not including CD content or licensing. Sports Media has the availability to produce promotional campaigns as low as 5000 CD’s.
CD’s have a wide range of applications in sports entertainment and many other industries. Used in conjunction with the Sports Media CD Lid it offers clients a trackable interactive marketing opportunity. Sports Media plans to present this new technology and promotional tool to Ad Agencies, Advertisers, Studios and Gaming companies.
Sports Media has already established distribution channels for the CD Lid, and other Sports Media concession products such as, 3D Lenticular Cups, Photo Cups, Plastic Cups, Cup Holders and Concession Trays. Sports Media product distribution covers over 1500 Stadium and Arenas including MLB, NFL, NBA, WNBA, and MLS, Minor Leagues, Universities, NASCAR, 500 Ski Resorts, Theaters and Fairs. This new media will eventually end up anywhere fountain beverages are sold.
Online media kits http://www.sportsmedia.net/marketing.asp or by calling (877) 266-0042.
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Sports Media online media kits can be found at http://www.sportsmedia.net/marketing.asp (site registration required) or by calling (877) 266-0042.
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- concession, cup, lid, marketing, media, mini, music, new, product, promotional, souvenir, sports, universal
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