FORT WORTH, TX, June 12, 2009
/24-7PressRelease/ -- Starr Tincup, the marketing firm for companies who sell human capital solutions, announced today the release of a thought leadership piece discussing the common fears and positive aspects of company blogging. The piece, entitled "Blogs: Only Because You Want To, Not Because We Said To," is a part of a year-long series designed to help marketers improve their ability to reach Human Capital buyers. The thought leadership piece is available to the public at (http://crunk.starrtincup.com/blogs).
According to the article, companies often avoid establishing blogs due to misunderstandings about social media and its effectiveness. "People are pretty wary of blogs. Your company may not use them because you fear the lack of control - you never know what people might say," says William Tincup, principal and co-founder of Starr Tincup. "Plus, having to constantly update content on a blog can be a bit overwhelming for some companies who would rather focus on other things. Still, having a company blog definitely allows you to reap some major benefits."
Despite the hesitation companies may have about using a blog, there are actually many benefits to engaging in this form of social media. Consider how much a given company values interaction with customers and prospects, as well as how important it is to be viewed as a relatable to clients on a personal level. A blog gives a company the opportunity to effectively promote their brand while also gaining an increasing amount of prospective clients.
"It's alright to blog about your business informally: the informal tone says your company is relatable. Updating on a regular basis is definitely important because it shows you're committed. That being said, don't force yourself to create a blog. If you are not convinced it will be useful, or that you can keep up with it, don't make one. Blogs lose their credibility if the writers of the content don't convey a passion for their business and their clients. Also, avoid any negativity: people respond best to positive content," says Tincup.
About Starr Tincup
Starr Tincup is a marketing firm for companies who sell human capital solutions. We offer marketing strategy, marketing execution, media sourcing and staffing services. Unlinke general agencies, Starr Tincup is all about human capital—we've worked with hundreds of companies in the space. Founded in 2000, Starr Tincup is located in Fort Worth, Texas. Our mission is to innovate marketing in the human capital solutions market segment. Check us out at http://www.starrtincup.com/.
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