FORT WORTH, TX, May 30, 2009
/24-7PressRelease/ -- Starr Tincup, the marketing firm for providers of Human Capital software and services, announced today the release of a thought leadership piece which discusses different options for handling and responding to competition. The piece, entitled "Do Competitors Really Matter?" is part of a year-long series aimed at helping marketers trying to reach Human Capital buyers. The thought leadership piece is available to the public at (http://crunk.starrtincup.com/competition).
Competition often is something that cannot be avoided, but there are multiple ways to approach researching you competition that can be beneficial. "Whether or not you concentrate on competition is dependent on how much you care about it," says J. William Tincup, principal and co-founder of Starr Tincup. "I'm a guy who has always been interested in competition, but I've learned that most effort spent on it is wasted." The piece analyzes two options: ignoring the competition and using that competition to further understand the market. For both of these behaviors there are recommendations and suggestions for ways to succeed.
The piece further outlines the various ways to view and strategize against competition, one of which includes ignoring competition altogether and solely focusing on one's own company, employees and products. If a company does wish to strategize against competition, the article discusses the best techniques to do so, which include sticking to a strict regimen of time allocated to evaluating competition and properly researching competition for specific, relevant points of interest.
"Too many companies find themselves so focused on their competition that they lose sight of their primary objective: creating value within their own company. Competition should, at most, be a single component of a company's overall competitive strategy. It is crucial that companies know how to best utilize competition research without focusing too much effort on it, if they do choose to use it as a strategy" says Tincup.
About Starr Tincup
Starr Tincup is a marketing firm for companies who sell human capital solutions. We offer marketing strategy, marketing execution, media sourcing and staffing services. Unlinke general agencies, Starr Tincup is all about human capital—we've worked with hundreds of companies in the space. Founded in 2000, Starr Tincup is located in Fort Worth, Texas. Our mission is to innovate marketing in the human capital solutions market segment. Check us out at http://www.starrtincup.com/.
Media Contact
J. William Tincup
E: tincup@starrtincup.com
P: 817-204-0400
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