FORT WORTH, TX, June 24, 2009
/24-7PressRelease/ -- Starr Tincup, the marketing firm for companies who sell human capital solutions, announced today the release of a thought leadership piece which discusses when incomplete offers are appropriate and how to use them successfully. The piece entitled "Incomplete Offers: Just How Incomplete is Incomplete?" is part of a year-long series aimed at helping marketers who are trying to reach Human Capital buyers. The thought leadership piece is available to the public at (http://crunk.starrtincup.com/incompleteoffers/).
There is a time and place for everything, including incomplete offers. Sometimes it is appropriate to give an incomplete offer when other times it is a wasteful use of marketing resources. The piece discusses certain elements that must be in place before the offer can be extended. "If you get too excited and present an incomplete offer at the wrong time it can ruin all the effort put in to creating a relationship with the prospect," said William Tincup, principal and co-founder of Starr Tincup. "When it comes to this type of offer, timing is key."
"Incomplete Offers-just how incomplete is incomplete?" goes on to describe how to properly administer incomplete offers. One data point it focuses on is personalization. The piece explains how to be personal while still encompassing a professional theme. It's also important to engage in some form of communication outside of the internet such as direct mail or voicemail. The piece continues by presenting a few key points needed to have a successful incomplete offer, such as contextual relevance to the campaign's message, the way the offer is phrased and what needs to be in the offer.
"An incomplete offer is that little push to get potential buyers closer to purchasing. Sometimes prospects can be unsure about committing. We lay out an incentive to push them to take the next step. It tends to be very successful, and is a great way to get them to make a final meeting."
About Starr Tincup
Starr Tincup is a marketing firm for companies who sell human capital solutions. We offer marketing strategy, marketing execution, media sourcing and staffing services. Unlinke general agencies, Starr Tincup is all about human capital—we've worked with hundreds of companies in the space. Founded in 2000, Starr Tincup is located in Fort Worth, Texas. Our mission is to innovate marketing in the human capital solutions market segment. Check us out at http://www.starrtincup.com/.
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