FORT WORTH, TX, August 01, 2009
/24-7PressRelease/ -- Starr Tincup, the marketing firm for providers of Human Capital software and services, announced today the release of a thought leadership piece on email marketing testing. The piece, entitled "Testing- Remember, One Variable at a Time," is part of a year-long series aimed at marketers who are trying to reach Human Capital buyers. It is available to the public at (http://crunk.starrtincup.com/testing).
The thought leadership piece describes two different categories of testing: technology and marketing. It goes on to explain different methods for each of these and important factors involved in testing. "Testing is necessary but it should always be based on your goals," says William Tincup, principal and co-founder of Starr Tincup. "If you test variables without your goals in mind, it's pretty much worthless."
One of the methods of testing is to try out each call to action link. "Every email sent should first be sent around to people in your company so they can click the links and find out if anything is wrong with it before it goes out," says Tincup. "Call to action links can also be tested in the sense of what kinds will work or not work to produce the results you want."
The piece gives numerous other suggestions for creating and testing email content for marketing campaigns. It also emphasizes that testing should not feel like a task that is dreaded, but can actually be fun.
About Starr Tincup
Starr Tincup is a marketing firm for companies who sell human capital solutions. We offer marketing strategy, marketing execution, media sourcing and staffing services. Unlinke general agencies, Starr Tincup is all about human capital—we've worked with hundreds of companies in the space. Founded in 2000, Starr Tincup is located in Fort Worth, Texas. Our mission is to innovate marketing in the human capital solutions market segment. Check us out at http://www.starrtincup.com/.
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