FORT WORTH, TX, July 04, 2009
/24-7PressRelease/ -- Starr Tincup, the marketing firm for companies who sell human capital solutions, announced today the release of a thought leadership piece that explains how psychographic, demographic and infographic data is used in list segmentation for marketing departments. The piece is part of a year-long series aimed at helping marketers trying to reach Human Capital buyers. The thought leadership piece, entitled "Behold the Power of Segmentation!" is available to the public at (http://crunk.starrtincup.com/segmentation).
Creating a successful list is dependent on many different factors. Insight about your target audience is critical to receiving a high response rate. "It's simple. If a marketer isn't using psychographic, demographic and infographic data to organize a list, then they are not going to realize the highest response rate possible." says J. William Tincup, principal and co-founder of Starr Tincup.
The piece explains the differences between infographics, demographics and psychographics and how to go about attaining said data. Also explained are how these differences can be used to select the best possible list sources. Furthermore, the piece explains how list segmentation helps create relevant campaigns, with higher response rates and returns on investment.
"Not being smart about how you're choosing your target audience will merely result in a lot of wasted time and money. It's important that marketers know how to use all the tools available to them. Infographics, demographics and psychographics tell you a lot about your desired audience, this knowledge is crucial to the success of a campaign" says Tincup.
About Starr Tincup
Starr Tincup is a marketing firm for companies who sell human capital solutions. We offer marketing strategy, marketing execution, media sourcing and staffing services. Unlinke general agencies, Starr Tincup is all about human capital—we've worked with hundreds of companies in the space. Founded in 2000, Starr Tincup is located in Fort Worth, Texas. Our mission is to innovate marketing in the human capital solutions market segment. Check us out at http://www.starrtincup.com/.
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