AUSTIN, TX, February 03, 2011
/24-7PressRelease/ -- Cleanicity announced it has selected Orlando, Florida, based on the metropolitan region's demographics, as the test market for its innovative new pet product, the Kitty Litter Gripper Mat.
"Preliminary sales show that consumers in Florida, New Jersey, New York, and California are responding especially well to the Kitty Litter Gripper Mat," said Carol O'Brien, CEO of Cleanicity, which makes the mat. "As a small company, we chose Orlando to do further tests because its demographics are similar to those of other major metropolitan areas and the market offers attractive media opportunities."
Ms. O'Brien continued, "We're thrilled with the results so far. Since the tests began we have gained invaluable research insights and are reaching many new customers."
According to the Metro Orlando Economic Development Commission, the age distribution in Orlando is similar to those of Los Angeles, New York, San Diego, Seattle, and other large metropolitan areas. Additionally, the median household income for the area is above that of both the US and Florida, in particular.
For more information on Cleanicity and the Kitty Litter Gripper Mat, please visit http://www.cleanicity.com.
About Cleanicity
Founded in 2009, Austin, Texas-based Cleanicity is a privately held manufacturer and distributor of innovative consumer goods that work harder at keeping your home cleaner. Using the latest in product technology, we enhance ordinary products to save you time and money while minimizing your cleaning efforts. Designed for clean freaks and other discerning home and pet owners, our line includes Kitty Litter Gripper MatTM, Clean Home CollectionTM, Stay Clean Dog CollectionTM, and Inspired by CleanicityTM. For additional information, please visit http://www.cleanicity.com. Press Contact: press@cleanicity.com; 888.919.CLEAN.
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