/24-7PressRelease/ - MARLTON, NJ, May 24, 2008 - DiPietro Marketing Group LLC, which helps build businesses online, announces the successful launch of its client LaptopBatteryExpress.com. DMG created the positioning line, logo, web site design, and Flash animation. It directed the optimization of individual pages, and set up the ecommerce site using a 3rd-party shopping cart platform. All work was based on a well thought-out strategic plan co-authored by client and agency.
"It's not common for a start-up in particular to grasp the fact that a web site is a marketing tool, and that all internet work needs to be based on a marketing strategy," explained Steve DiPietro, President, DiPietro Marketing Group
http://www.DiPietro.biz. "LaptopBatteryExpress.com approached us after having performed the groundwork of thoroughly studying its competition and prospects. We fine-tuned the strategy, and first created a logo and positioning line based on that strategy. The web site design and site search engine optimization fell easily into place from there," DiPietro said.
Fred DuBois, President,
http://www.LaptopBatteryExpress.com, of Grafton, Ohio, stated "My research showed that being able to quickly locate, order and receive the proper replacement laptop battery were of primary concern to buyers. I found that there were no competitors promising these things. DMG turned this fact into the positioning line "Find It Fast. Get It Fast." which quickly communicates my business' point of differentiation. The site design is converting traffic at a 3% rate, pretty good right out of the gate."
"DiPietro Marketing Group was the only firm I found that approached the internet as a marketing medium rather than a technical medium. I believe this has everything to do with getting 120+ orders in 1 month's time," Mr. DuBois said.
ABOUT DiPIETRO MARKETING GROUP
DiPietro Marketing Group (
www.DiPietro.biz) is a Marlton, NJ-based marketing agency that specializes in helping clients build business online.
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