All Press Releases for March 11, 2014

Steffan Rygaard Honored for Accomplishments in Contact Lens Brands

Mr. Rygaard spearheaded online cost-effective optical solutions

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    Steffan Rygaard
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he pioneer behind, an online retailer that provides leading contact lens brands

    AMSTERDAM, NETHERLANDS, March 11, 2014 /24-7PressRelease/ -- Steffan Rygaard, Director and Owner of Vision Direct Uk Ltd., has been recognized by Worldwide Branding for showing dedication, leadership and excellence in his profession.

The pioneer behind, an online retailer that provides leading contact lens brands, is Mr. Steffan Rygaard. He spearheaded the campaign on behalf of every individual in the U.K. with optical needs. VisionDirect was able to create a gap in the market to offer the public a fully transparent and more cost-effective solution to their contact lens requirements through the power of the Internet.

Mr. Rygaard's mission began because he felt that contact lenses were extremely expensive and unattainable in the U.K., unless they were obtained through opticians. He understood that consumers needed and wanted to have cheaper and alternative sources for their replacement contact lenses. Therefore, he started the concept of the direct sales of optical products to the consumer in 1997, beginning with replacement contact lenses through With very little starting capital, and by keeping the overheads and costs minimal, his company offered prices that were up to 80 percent less than those offered by opticians.

His career and purpose have continued to flourish in the field. He has been in his current role for 16 years, with duties of meeting with different department heads of the company to discuss the operations of the individual departments. He is also the chairman and owner of the Lensbase Holding, a company located in Amsterdam with a global turnover of $20 million in 2013, and the director of Contact Lens Group B.V. and Amex bv. He is very skilled at influencing people to have an active interest in their work. In the future, Mr. Steffan Rygaard plans to grow the companies and make them even more profitable.

At end of January 2014, Steffan Rygaard sold his group of companies to Get Lenses Group Ltd for an undisclosed sum and remains on board for a further two years as a consultant. His holding company changed name from Lensbase Holding B.V. to SNR Investments Holding B.V.

Mr. Rygaard's success started with a solid educational foundation. He earned a Master of Arts in finance and investment and a Bachelor of Arts in managerial statistics, both from Exeter University. Recently inducted into Worldwide Branding, he also maintains a charitable affiliation as a board member of Projects Now, more at For more information about Vision Direct Uk Ltd., visit

For more information about Mr. Rygaard, visit

About Worldwide Branding
For over 15 years, Worldwide Branding has been the leading, one-stop-shop, personal branding company, both in the United States and abroad. From writing professional biographies and press releases, to creating and driving traffic to personal websites, our team of branding experts tailor each product specifically for our clients needs. We are dedicated to empowering our 600,000 clients with effective branding tools to help them achieve success. From healthcare to finance to education and law, our constituents represent every major industry and occupation, at all career levels.

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We presently have two offices, but we are headquartered on Long Island. Our team comprises more than 100 staff members and spans 10 key departments.

For more information, please visit

Ellen Campbell
Director, Media Relations

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Ellen Campbell
Worldwide Branding
Uniondale, NY
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