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Businesses that are looking to expand operations into Africa need to remember that it's not a case of 'one size fits all'. Local knowledge is critical to the success of any venture.
CAPE TOWN, SOUTH AFRICA, April 25, 2014 /24-7PressRelease/ -- "I am very excited about the opportunity to leverage the C2C brand through the African continent," says Newton. "I have been a long-standing admirer of the work ethic and business ethos of this company and believe it is well positioned to play a significant role in helping businesses capitalise on Africa's economic revolution - most notably in key regions and countries such as Ghana, Nigeria and Kenya, to name but a few."
According to Newton, businesses who want to market their products and services into these regions need to be mindful of the following 5 elements required for a healthy digital / e-commerce environment:
1. Affordable internet access: where preference is for always-on data.
2. Affordable internet-enabled devices: great strides are being made in this regard.
3. Locally relevant content: the lack of which is a problem that requires much attention.
4. Ubiquitous Payment Methods: localised content is pointless if the user cannot make a purchase - welcome progress has been made through companies like Pagatech and M-Pesa.
5. Trusted delivery mechanisms: also an area that's being addressed in unique ways throughout Africa.
"South African businesses (or any other businesses for that matter) that are looking to expand operations into Africa need to remember that it's not a case of 'one size fits all'," says Newton. "While it is wise to have an overall and unified strategy, that strategy will need to be adopted to fit the unique characteristics and challenges of each target market. This is why local knowledge is so critical to the success of any venture."
While Clicks2Customers Africa HQ is in located in Cape Town, satellite offices in key territories across the continent have been setup to provide feet on the ground, critical knowledge and localised business networks in order to maximise campaign results and operational efficiencies.
"Stephen brings a wealth of knowledge, reputation and expertise to our business operations," says Jonathan Gluckman, Clicks2Customers CEO. "With over 20 years' experience leading businesses in the online / digital space, we look forward to his insights and influence (not only) benefiting clients who are looking to enter or expand their African footprint but, also, aiding in the optimisation of campaign performance for existing clients across our group."
"I look forward to being a part of the C2C Africa team and leading its expansion into the rest of the continent," says Newton. "With business opportunities and markets growing rapidly I feel that we are well-placed to provide clients with results-driven solutions that will match their African ambitions."
Clicks2Customers is a Global Digital Specialists Media Agency that delivers high performance marketing solutions to clients in South Africa, Africa, Australia, Asia, the UK and USA. The company offers expertise in a wide variety of digital marketing disciplines and industry verticals, and boasts the highest number of Google Advanced Certified Professionals in the EMEA region. Clicks2Customers offer widely-acknowledged industry expertise in SEO, Display Marketing, SEM (Google AdWords), Web Analytics and the creation of multi-channel Digital Strategies - delivering a quantifiable return on clients' marketing investment.
Please contact us to find out more about Clicks2Customers Africa and our range of Performance-based Digital Marketing Solutions: email@example.com | +27 (21) 446 2300 | www.clicks2customers.com
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