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All Press Releases for April 27, 2006 »
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StockinGirl Opens Bendel's
The trendsetting New York City-based legwear company, StockinGirl announces the unveiling of their fashion-forward print line in Bendel's flagship store. 
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    /24-7PressRelease/ - NEW YORK, NY, April 27, 2006 - StockinGirl LegWear shook up the fashion scene seven years ago when they reintroduced fashion-savvy hosiery into the marketplace. "It was a daring new statement for a bare-legged world," remarks Rachel Stoll, Public Relations representative for the line. "It had been difficult to sell stores on our vision and the innovative ways leg wear could be worn," states Edward Miccinati," Design Director for the line, "so we embarked on our own path."

The "path" that Miccinati refers to is one that is doted on by the world's top stylists and designers. After gracing the pages of magazines like Vogue Italia, i-D, Surface, Numero, and Vanity Fair; tying together looks on the runway for designers like Max Azria, Marc Jacobs, Tuleh, and Heatherette; and finishing up with a successful tradeshow season, StockinGirl announces another victory in the battle against bare legs: Bendel's storefront window.

A bevy of leg-worthy mannequins donning an array of printed footless tights and fishnets line the Bendel's windows. Floral printed leggings peak beneath crisp white capris while snake-print fishnets add an interestingly animalistic touch under denim skirts. "It's a perfect display to show the most fashionable women how to wear our product," comments Summer Rayne Oakes, Spokesmodel for the StockinGirl line. "Bendel's stylists clearly know what our customers look for when it comes to leg wear."

And the eye-catching display has surely captured the attention of many-a-customer. "What a great first day," commented Miccinati. "It's hard to pass up legwear when a customer visually sees how striking it can be with an outfit," assures Miccinati, "It makes any ordinary garb go from good to great."

Be sure to check out the Bendel's display window for the next two weeks. Henri Bendel's is located on 712 5th Avenue, New York, NY 10019-4108. For more information on StockinGirl, visit their website at http://www.stockingirl.com

"Strategic Marketing for Those Who Live Two Lives"


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