MORRISVILLE, NC, September 30, 2010
/24-7PressRelease/ -- Strategic Guru Inc., a Triangle-based communications and marketing agency, announced that CEO and Chief Brainstormer Carolyn Rhinebarger spoke on September 23rd to members of Shop Local Raleigh, an association supporting and promoting the growth of independently owned local businesses. Her presentation addressed the questions and concerns regarding the rise of social media as a marketing tool.
Drawing on her experience in leading businesses to sales growth through marketing, Rhinebarger's talk addressed how merchants can leverage social media tools such as LinkedIn, Facebook, and Twitter to increase sales. Attendees gained insight on the effective use of new social media marketing tools, including the fundamentals of messaging in social networks, how to develop a successful social media marketing strategy and how to measure the effort.
Rhinebarger is the author of numerous articles on marketing, a speaker on various marketing topics, and has appeared on national radio and television. Her company, Strategic Guru, develops and executes marketing and sales strategies that help clients achieve sales goals.
"Despite the wide adoption of social media tools, there is still a great deal of confusion on how to use them to influence sales," says Rhinebarger. "Many companies are using social media but don't fully understand how to capture competitive advantage. I am pleased to shed some light on strategies that can drive return for the Raleigh business community."
About Strategic Guru
Strategic Guru is a marketing and communications firm that provides full service support for the planning and execution of marketing tactics. They assist businesses to better establish brand identity and name recognition through image and message consistency. Through powerful, targeted marketing messages, Strategic Guru is able to create interest and stimulate inquiry. For more information, contact Carolyn Rhinebarger at 919-459-4200 or email carolyn@strategicguru.com or visit http://www.strategicguru.com.
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