/24-7PressRelease/ - NORFOLK, VA, June 25, 2008 — For Rent Media Solutions, a leading apartment resource for searching apartments nationwide, and a division of Dominion Enterprises, announced today that more than 1,000 streaming videos are now available on ForRent.com for apartment seekers to use as resources. This milestone reinforces the company's commitment to the innovative marketing solutions.
Community Theater , the streaming video product that gives property managers the opportunity to create a professionally produced video highlighting the features of their communities, launched in September of 2006 in select markets. Since then, more than 1,000 videos have been produced and uploaded to ForRent.com.
"Interactive advertising is evolving rapidly and online video has emerged as a major factor in the culture of communication," says Terry Slattery, vice president and general manager of For Rent Media Solutions. "Our videos have received more than 3.4 million views, and in May 2008 alone our videos averaged over 17,800 views per day. As a marketing tool, this product generates more exposure for property managers and encourages conversation amongst apartment dwellers as well as properties and their potential residents."
Streaming video has surged in popularity as more and more consumers are using the Internet as an additional form of mass communication. According to data from the comScore Video Metrix service, U.S. Internet users viewed over 11.4 billion online videos during March, 2008 and nearly 139 million U.S. Internet users watched an average of 83 videos per viewer in March.
In addition to ForRent.com and the property's management company's Web site, Community Theater videos are reaching hundreds of thousands of prospective renters through ForRent.com's video syndication network. This network includes a variety of channels covering major search engines like Google and Yahoo! , social networking sites such as MySpace , video sharing sites including YouTube and many more.
About For Rent Media Solutions™
Headquartered in Norfolk, Va., For Rent Media Solutions is a division of Dominion Enterprises. As the multi-family housing solution for apartment seekers, property/apartment managers and owners, For Rent Media Solutions provides superior products, outstanding customer service, and tangible results. For Rent Media Solutions is a leading resource for choosing your next apartment for rent, townhouse, condo, duplex, efficiency, studio or loft and provides a free customizable apartment search from more than 50,000 apartment listings nationwide. For Rent Media Solutions operates For Rent Magazine , as well as ForRent.com -The Magazine, and publishes 94 magazines covering more than 190 markets nationwide, including After 55 Housing & Resource Guide and Apartamentos Para Rentar . For Rent Media Solutions operates five additional Web sites: ForRent.com , SeniorOutlook.com , CorporateHousing.com , ParaRentar.com and FLCondoGuide.com. For Rent Media Solutions is a company dedicated to the needs of the apartment industry, bringing prospective residents and apartment communities together.
About Dominion Enterprises
Dominion Enterprises, a division of Landmark Communications, is a leading marketing services company serving the automotive, real estate, apartment, recruitment and marine markets. The company operates a variety of businesses that offer Internet marketing, Web site design and hosting, lead generation, CRM, and data capture and distribution services. The company has more than 40 market-leading Web sites reaching more than 12.5 million unique monthly visitors, and more than 500 magazines with a weekly circulation of over 5 million. Headquartered in Norfolk, Va., the company has nearly 6,000 employees nationwide and annualized revenue of more than $946 million. For more information, visit http://www.DominionEnterprises.com.
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