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Stubb's Bar-B-Q Spices Up the Grocery Aisle

Texas company debuts Sweet Heat sauce, injectable marinades and new spice rubs.
  • <strong>Stubb's Logo</strong>
  • <strong>Stubb's Sweet Heat Sauce</strong>
  • <strong>Stubb's Texas Butter Injectable Marinade</strong>
  • <strong>Stubb's New Rub Line Up</strong>
    AUSTIN, TX, May 08, 2012 /24-7PressRelease/ -- Stubb's Legendary Kitchen, makers of all-natural, premium Stubb's Bar-B-Q sauces, rubs and marinades, is expanding its product line throughout 2012 to include a new sweet and spicy sauce flavor, new injectable marinades and a reformulated premium spice rub line. The items reflect some of 2012's top food trends:

--Sweet and spicy: Combining two favorite tastes in one delicious sauce, Stubb's Sweet Heat is a combination of molasses and brown sugar with a touch of chipotle. Sweet Heat is the newest addition to the Stubb's all-natural sauce lineup that includes Original, Spicy, Smokey Mesquite, Honey Pecan and Hickory Bourbon. Sweet Heat hit the shelves in March 2012.

--Injectable marinades: Once the domain of specialty Cajun cooks, injectable marinades are now appearing on grocery store shelves. Stubb's Injectable Marinades come in two varieties, Texas Butter and Chipotle Butter, and are packaged with their own disposable injectors to allow home cooks to infuse their pork, chicken, turkey and beef with intense flavor. The line is rolling out nationally throughout 2012.

--Spice rubs: Up almost 10 percent in 2011, spice rubs are projected to continue their growth throughout 2012. Stubb's has reformulated its line of spice rubs to bring a smoky, barbecue twist to the trend and make it easier for home cooks to create amazing barbecue. New flavors, including Bar-B-Q Rub, Pork Rub, Beef Rub, Chicken Rub and Steak Rub, are available in stores beginning in May.

--Gluten free: All Stubb's products, including the new injectable marinades, rubs and Sweet Heat sauce are certified gluten free. In fact, Stubb's is the only mainstream national barbecue brand to carry the Gluten Free Certification Organization seal, which it first earned in 2010, on its entire line.

--No high fructose corn syrup: All Stubb's products use only pure cane sugar and molasses for sweetness and contain no high fructose corn syrup.

"Our new products reflect Stubb's commitment to great tasting, all-natural barbeque," said CEO and President of Stubb's, Matt Gase. "Our new sauces, marinades and rubs offer the same 'Love and Happiness' that Stubb himself put into all of his original recipes."

Stubb's authentic sauces, rubs and marinades are available in 85 percent of grocery stores nationwide.

About Stubb's Legendary Kitchen

Austin, Texas-based Stubbs Legendary Kitchen is the maker of Stubb's, the #1 premium Bar-B-Q sauces, rubs and marinades in the country, and are available nationwide. All Stubb's products are all-natural and gluten free and have garnered praise from publications such as Cook's Illustrated, Men's Fitness and the book Eat This, Not That, by David Zinczenko. Stubb's roots are in the iconic Stubb's Restaurant and live music venue that started in 1968 in Lubbock, Texas and is now located in Austin, Texas. For more information, go to www.stubbsbbq.com.


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Mary Kate Jeffries
Stubb's

Dallas, Texas
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