All Press Releases for August 30, 2013

Success in the US for Innovate Product Design Client - Sinkstation

Innovate Product Design is proud to announce the success in the US market of their client's invention - Sinkstation , an award winning revolutionary flat colander, a great aid for food preparation.

    SAN FRANCISCO, CA, August 30, 2013 /24-7PressRelease/ -- One year after opening their first office location in the United States, Innovate Product Design ( is proud to announce the success in the US market of their client's invention - Sinkstation, an award winning revolutionary flat colander, a great aid for food preparation.

The original concept for the colander was the idea of Damon Meredith, visualized by Innovate Product Design and then developed by Damon and his company New Soda. Damon came up with the idea in 2010 originally to catch peelings, (which it does brilliantly), but soon realized that it could also be used to help wash and prepare food and provide a hygienic, removable 'deck' at the base of the sink.

Innovate Product Design worked with Damon to help perfect his innovative idea for the flat colander, from evaluating his idea and advising on potential routes to market for the concept, through to producing photorealistic CAD visualizations and assisting with intellectual property protection. Sinkstation is a sleek modern design available in a number of different bright colors making it a great addition to any kitchen.

Regarding his experience of working with Innovate, Damon said "I knew I had to get a good drawing of the idea so went to Innovate who did a CAD design for me. The CAD images made the product exist virtually before it actually did, which enabled me to present my idea to a number of different companies. This means you aren't just describing it to companies or showing them an A4 piece of paper with a biro drawing on it, you give them a 3D realistic design of the product so they can see it, it really helped move things along." Damon Meredith.

Since launching Sinkstation in 2012, the product has won the 2012 Excellence in Homewares Award and was selected as a finalist in the 2013 Housewares Conference & Innovation Awards category. It is available for sale in over 20 countries around the globe including the US and Canada, and is available online at and ... inkstation

Alastair Swanwick, CEO of Innovate Product Design commented, "It is always fantastic to see clients achieving success with their product at home and abroad and I congratulate Damon on his success with Sinkstation . With our office in San Francisco we hope that we can help even more clients realise their dreams of developing a product idea, getting the right protection in place for it and starting their own business."

About Innovate Product Design
Innovate Product Design comprises award winning design engineers, researchers, business development professionals and Intellectual Property experts, with experience in all areas of IP, product design and manufacture. We provide a complete service from patent search, protecting your product, through design and prototyping, to advice on marketing and the patent office. With in-house expertise, we can take your ideas from paper to product, providing you with the best chance of success at market. Originally founded in the UK in 2001, Innovate has successfully assisted individuals over the past 12 years to develop their new product ideas by providing the right inventor advice and a helping hand throughout the process. In the last year, Innovate opened an international office in the US, with the aim to extend their patent services to inventors worldwide. For more information, go to

Innovate Product Design Inc
220 Montgomery Street, Suite 810
San Francisco
CA 94104
(415) 940-5832

About Sinkstation
The award winning Sinkstation is a revolutionary flat colander made for food preparation with a load of genuinely helpful uses in the Kitchen.

Originally designed to just catch peelings, (which it does brilliantly), Sinkstation can also be used to help prepare food which needs to be individually hand washed, drained, defrosted or rested.

Organic vegetables, (the ones with the mud on), salad leaves, leeks, corn, herbs, berries are all best washed and prepared on a flat, clean draining surface. The Sinkstation colander provides this hygienic, removable 'deck' at the base of your sink and helpfully allows the excess water to drain away underneath.

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Henley on Thames
+44 (0) 203 603 3888

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Sinkstation is a revolutionary flat colander that can be used in or out of the sink.

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