LOS ANGELES, CA, December 10, 2009
/24-7PressRelease/ -- In the current business worlds, it appears that marketing is steering the ship, but not in the usual sense. In the past, having marketing drive your business meant just that, your marketing drove business to your company. Your PR and advertising reached your target market; it sold products, brought in clients and grew your business. Now having marketing drive business, generally means jumping on the marketing treadmill in an effort to keep up with each of the latest marketing tools, which generally results in driving businesses around in circles.
With the advent of the internet and social media, the myriad marketing options available grow on a seemingly daily basis. "The dizzying number of choices often cause businesses to come to a virtual standstill, as companies struggle to figure out the most effective marketing approaches," explains Anthony Mora, president and CEO of Anthony Mora Communications, Inc. and author of Spin to Win. "The mistake many companies make is to decide to try every option available. The decision is often made out of the fear that something will be left out of the marketing-mix. So companies start a blog, target every social media site, launch an online video campaign, an ezine, an email campaign and continue with their offline marketing efforts. Most of their time is spent trying to make sense of the marketing mix, than reaching clients. That is not an effective marketing campaign; it is a marketing train wreck."
According to Anthony, who has been featured as a business expert in the New York Times, Los Angeles Times, CNN, the Wall Street Journal and other media outlets, the most effective way to launch an effective campaign is to take a step back and study your business. View your company, product, or service as a customer would. Now use that as your guide. "Your customers and clients are your marketing north star," Anthony continues. "Does having thousands of Twitter followers across the country or in Europe or India really help your business? If not, fine, eliminate that from your marketing mix. Go with a less-is-more approach and keep your focus on where your customers or clients truly find their information."
When devising your marketing plan, you want a public relations outreach to offer your company the validation and credibility that comes with being featured in the news. You may or may not benefit from traditional offline advertising, but you definitely do want a marketing presence online. "You're job is to figure out which online direction serves you the best, concludes Anthony. "Perhaps it's article marketing, perhaps it's blogging, it might be social media, but don't get caught in the trap that you have to do them all. Be selective, stay targeted. Build an individualized, well-thought-out limited, marketing campaign that serves your specific needs, and watch your business grow."
For Information Contact:
AMC, Inc.
323-874-2933
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