/24-7PressRelease/ - DUBAI, UAE, June 03, 2008 - Sybase Products Middle East today announced that they are participating in MEFX, an exhibition and conference for the Middle East's Banking, Financial Services and Financial Technology sector, to be held from 1st - 3rd June 2008 at the Dubai International Convention and Exhibition Centre. Sybase plans to showcase its mobile banking solution - Mbanking, E-Finance Suite Online Banking Solution and data warehousing solution - Sybase IQ at the niche event. Sybase 365's Vice President Mcommerce, Matthew Talbot will be speaking on Mobile Banking Initiatives at the MEFX Technology Forum.
"MEFX is an event organized specifically for banking, financial services and financial technology companies, which will bring together professionals from banks, financial technology companies and financial service providers all under one roof. It is an ideal forum for us to promote our world-class e-banking, datawarehousing and mobile banking solutions to a niche audience. Sybase offers highly secure, real-time, high-availability, integrated financial solutions that will help increase the organization's operational efficiency, customer service, business resiliency, and ROI. Globally, Sybase is leader in providing solutions to the banking and financial services sector and at the event, we plan to share our success stories with our customers," said Mr.Hisham Malak, Channel & Marketing Manager, Sybase Products Middle East.
"Sybase is also participating in the MEFX Technology Forum, which will spearhead the communication and exchange of news and dynamic solutions for the industry. Matthew Talbot from Sybase 365 is flying specifically for MEFX Technology Forum to share his international experience on Mobile Banking Initiatives with the audience," Mr. Malak added.
Sybase mBanking is a new suite of services for the financial industry, enabling secure and direct multi-channel interaction with customers - over SMS, WAP and rich phone-based client. Sybase mBanking enables banks to interact with customers in real-time through mobile alerts, marketing campaigns, and two-way banking services. Banks can instantly deliver critical information to their customers' mobile devices, no matter where they're located.
Sybase e-finance suite incorporates solutions for consumer and corporate banking needs. It provides an integrated enterprise platform for retail banking services such as account management, eServices and credit cards, in addition to services for corporate cash management clients such as global payments, global transfers, and cash flow position.
Sybase IQ, a highly optimized analytics server, handles the most challenging data warehousing requirements with ease. Compatible with the customer's choice of standard hardware platforms, operating systems and leading analytics applications, Sybase IQ offers extraordinarily high performance at a low TCO. The largest datawarehouse in history (1 Petabyte) runs on Sybase.
In addition to exhibiting and presenting at the event, Sybase will also hold high level meetings with decision makers of banks and financial institutions from across the region.
About Sybase:
Sybase is the largest enterprise software company exclusively focused on managing and mobilizing information from the data center to the point of action. Sybase provides open, cross-platform solutions that securely deliver information anytime, anywhere, enabling customers to create an information edge. The world's most critical data in commerce, communications, finance, government and healthcare runs on Sybase. With Sybase, customers can optimize and enhance the investments they already own, link together the valuable data resources already in place, and extend the reach of business-critical information to users on the front lines—giving them a financial, agility and productivity edge across all areas of their business.
For more information, visit the Sybase Web site: http://www.sybase.ae
Sybase is a trademark of Sybase, Inc. indicates registration in the United States of America.
OAK Consulting is a United Arab Emirates based PR and Communications firm. For further information, please contact Nirmala D'souza on +00 97150 7343840
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