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Sybase Signs Strategic Partnership Agreement with iDecisions
iDecisions to promote Sybase IQ along with its data warehousing and Business Intelligence solutions. 
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    DUBAI, UAE, December 14, 2008 /24-7PressRelease/ -- Sybase Products Middle East, the largest enterprise software and services company exclusively focused on managing and mobilizing information, today announced that it has signed a strategic partnership agreement with iDecisions. As per the agreement, iDecisions will promote Sybase datawarehousing solutions to companies across the GCC countries and in particular Saudi Arabia.

"iDecisions is focused on providing solutions and implementation services in the Business Intelligence and Data warehousing space. We try to understand our customers' needs and recommend solutions using products that meet their requirements. Besides consultancy, we also provide implementation services to our customers," says Imran Quraishi, Director - Services & International Business at iDecsions.

"We chose to promote Sybase IQ along with our other solutions for its superior performance and because it fulfills a critical component in our portfolio. The processing power of Sybase IQ is technically far superior, and it is a more complete solution for a data warehouse in comparison to other competitive products. Sybase IQ enhances the performance of customers' existing Data Warehouse without needing to replace it or can be used as the main Data Warehouse engine. Sybase IQ delivers unsurpassed query performance, provides outstanding data compression, and offers the lowest total cost of ownership," Mr. Quraishi adds.

iDecisions, headquartered in India with a wholly owned subsidiary in the UAE, was founded in 2002 with a vision of providing quality services with exceptional experience in the Business Intelligence & Datawarehousing Solutions. Over the last 3 years, iDecisions has grown to over 100 consultants in three offices and has expanded its depth and breadth of service offerings. IDecisions offers IT services suited to every stage of the business life cycle of its customers. Its team of consultants work on understanding specific needs of customers and enhancing their workflows, designing and developing new architecture with proven best practices to deliver cost-effective solutions that leverage existing data that makes Businesses drive decisions than struggling with collating information.

Sybase IQ is a highly scalable analytical engine that combines extraordinary speed and agility with low total cost of ownership, enabling enterprises to perform analysis and reporting that was previously impossible, impractical, or cost-prohibitive. Sybase IQ delivers unsurpassed query performance and storage efficiency for structured and unstructured data. Unlike traditional databases, Sybase IQ is architected for analytics - not transactions - with a column-based structure and patented indexing that make it the pertinent choice for data warehousing.

"Sybase is always looking for partners that understand the complexities of different verticals, where sector-specific knowledge is essential for addressing issues. iDecisions has developed expertise from its extensive domain competence in the various sectors," says Mr. Hisham Malak, the Marketing and Channel Manager at Sybase Products Middle East. "iDecisions' choice of Sybase IQ, in preference to other data warehousing solutions, is a vote of confidence for us that our product is the best-of-breed and offers the best return on investment for the end customer. The strength of our product is further solidifying by the fact that Sybase today powers the largest datawarehouse in history of 1 Petabyte of data. We are confident that customers will be extremely satisfied with the high level of efficiency and performance of Sybase IQ and will recognize significant ROI."

About Sybase:
Sybase is the largest enterprise software company exclusively focused on managing and mobilizing information from the data center to the point of action. Sybase provides open, cross-platform solutions that securely deliver information anytime, anywhere, enabling customers to create an information edge. The world's most critical data in commerce, communications, finance, government and healthcare runs on Sybase. With Sybase, customers can optimize and enhance the investments they already own, link together the valuable data resources already in place, and extend the reach of business-critical information to users on the front lines—giving them a financial, agility and productivity edge across all areas of their business.

Sybase is a trademark of Sybase, Inc. indicates registration in the United States of America.

About Oak Consulting FZC

OAK Consulting is a United Arab Emirates based PR and Communications firm. For further information, please contact Nirmala D'souza on +00 97150 7343840


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