Table Mountain Animal Center Partners with o2 Group to Launch New Identity

    GOLDEN, CO, December 24, 2009 /24-7PressRelease/ -- The o2 Group announced that it has partnered with Table Mountain Animal Center, the second-largest animal welfare organization in the Denver metro-area, to provide pro-bono marketing services.

Under the guidance of the o2 Group, the introduction of the new facility's name, Foothills Animal Shelter, occurred in June 2009 at the Ground Breaking Event. The other elements will be revealed with the opening of a new facility (expected by fall of 2010) at the Jefferson County Fairgrounds.

The relationship started when Table Mountain Animal Center approached the o2 Group to help with rebranding efforts and a new Web presence. Their desire to redefine their image was fueled by a transition to a larger and more efficient facility. Since all the members of the o2 staff are pet owners and animal lovers, they decided the only viable option was to complete the work at no charge. This meant performing the research needed to develop the new name and then designing the new facilities logo. In addition, o2 is currently helping design and develop their Web site as they prepare to move into their new facility.

"We are happy that we had the opportunity to contribute to an organization that serves the Jefferson County community and helps thousands of animals," says the president of the o2 Group, Michael Sitzman. "We believe that the new branding direction will help Table Mountain Animal Center broaden its user base and increase awareness for the great services the shelter offers now and in the future when it becomes Foothills Animal Shelter."

"The Table Mountain Animal Center Foundation is thrilled to have support from such a generous business like the o2 Group," stated Julie Behrens, Foundation Board Director for the animal shelter. "As the opening of our new facility nears, we hope the entire community will want to be part of the new Foothills Animal Shelter -- whether volunteering, adopting an animal or donating to the building project." To learn more, please visit www.foothillsanimalshelter.org.

To learn more about the o2 Group, please visit www.o2group.com.

About the o2 Group
The o2 Group is a Denver, Colorado-based web design, marketing, event production and publishing firm that leverages brand equity and core assets in strategic and innovative ways to drive results for clients. Led by a visionary team of diverse industry experts, they credit their creativity, detailed approach and strong referral business as the primary reasons for their continued success.

About Table Mountain Animal Center
The mission of Table Mountain Animal Center is to provide the best C.A.R.E. possible for every animal that enters our doors. Community, Adopt, Reunite and Educate (C.A.R.E.) are the four key principles of Table Mountain Animal Center. Founded in 1976, Table Mountain Animal Center is a public/private partnership that provides animal control services to nine municipalities within Jefferson County. The open-admissions facility (that never turns any animal away) cares for more than 10,000 animals annually and is the second largest animal shelter in the Denver-metro area. A brand new facility is being built at 6th Avenue near Colorado Mills Mall and the Jefferson County Fairgrounds. The Table Mountain Animal Center Foundation is currently seeking donors from the community to help with the project. Along with the new building will also be a brand new name for the organization - Foothills Animal Shelter. The name change will be gradual and phased-in between now and the opening of the new facility, which is expected by fall of 2010.

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