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Tagga Integrates Looker to Embed Business Intelligence Reporting into Customer Data Platform

Tagga embeds Looker's data analytics platform into it's customer data Platform, allowing clients to visually explore, analyze and interrogate their customer data.

[Looker] will enhance the functionality of Tagga's platform by allowing tech and non-tech users to easily ask and answer their own questions, and surface insights that are typically unavailable

    VANCOUVER, BC, November 30, 2016 /24-7PressRelease/ -- Designed to connect and consolidate fragmented customer data, Tagga's Customer Data Platform provides brands with a deeper, more intimate understanding of their community. That understanding will be deepened further with the integration of Looker, whose data analytics platform will allow Tagga clients to visually explore their data, surfacing trends, behaviors and patterns that are otherwise unavailable.

"At the core of our platform is the ability to leverage best-of-breed technologies; that is exactly what Looker's data analytics platform is," said Jean-Guy Faubert, CEO at Tagga. "Our customers are already realizing tangible results, and this integration will broaden the appeal of our platform by putting analytics and data discovery capabilities into the hands of multiple users and departments."

"We're impressed by Tagga's technology and how quickly they deployed a solution to such a complex problem," said Lambert Billet, Chief Revenue Officer at Looker. "The addition of Looker will enhance the functionality of Tagga's platform by allowing both tech and non-tech users to easily ask and answer their own questions, and surface insights that are typically unavailable."

By integrating Looker's data analytics engine into their platform, Tagga's Customer Data Platform becomes the most flexible, nimble and comprehensive offering on the market today.

Tagga's Customer Data Platform is designed to collect and consolidate fragmented customer data residing across disparate data silos, to deliver a single, unified profile for each member of a brand's community. These profiles allow brands to better understand the customer journey by surfacing formerly unavailable behaviors, trends, and patterns. Tagga has been working exclusively with consumer marketers since 2008 and is trusted by some of the world's most respected brands, including Adidas, Gordmans, Accent Inns and Flight Centre.

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