PETERBOROUGH, NH, March 13, 2009
/24-7PressRelease/ -- TalentManagementTech.com (TMT), the world's most comprehensive online and searchable directory of talent management technologies, has cast a spotlight on Starr Tincup, a marketing firm for human capital solution providers:
http://www.talentmanagementtech.com/community/articles/1848_starr_tincup_helping_talent_management_firms_market_themselves.html
With each TMT Spotlight, TalentManagementTech.com focuses its attention on notable providers of products and services in the talent management marketplace.
"A service firm that caters to the talent management marketplace itself with marketing solutions and recruiting assistance is the kind of company that TMT wants to spotlight for readers," said Brent Skinner, editor in chief of TMT. "Talent management firms themselves need help at once to market their services and recruit the talent to do so. Starr Tincup expertly tends to these needs and has been a trailblazer in recognizing the circumstances."
Through its affiliation with Onrec.com, Online Recruitment Magazine, the Onrec 2009 Conference and Expo (http://www.Onrec.com/Expo2009) and other global media properties belonging to Tarsus, TMT is able to reach hundreds of thousands in the talent management industry. Furthermore, the site marshals the very latest in Web 2.0 functionality to create a free online community that helps improve search engine optimization (SEO) for professionals in human resources and recruiting and in talent management technologies and services.
Starr Tincup, featured firm on the TMT Spotlight, is a privately held boutique service provider with about 20 employees, all of whom work out of a loft in Fort Worth, Texas. The Dallas Business Journal recently named the company to its "Best Places to Work." Co-founders Bret Starr and William Tincup founded Starr Tincup in 2000 to help human capital solutions vendors develop effective marketing strategies and tactics. Since then, they have added services that assist these clients with related needs such as media planning, media sourcing, and most recently, connecting clients with the industry-experienced marketing talent they need.
"TMT strives to be the go-to online destination not only for talent management professionals, but also for the companies that provide technology products and services to them," said RD Whitney, founder of TalentManagementTech.com and CEO of sister site http://www.Onrec.com/US, both part of the online publishing arm in the U.S. for U.K.-based Tarsus Group plc. "With the TMT Spotlight, the goal is to meet that challenge by highlighting innovative firms in the talent management marketplace. What Starr Tincup can offer to TMT's audience is clear, and the decision to draw attention to this firm was intuitive."
Whitney encouraged talent management professionals to register at TMT, which is free to do and prompts the system to generate an e-mail that provides further instructions on how to create, enhance and personalize content, including personal profiles and directory listings:
http://www.talentmanagementtech.com/community/register.aspx
The TMT Directory lists more than a thousand firms that offer technologies and services for the talent management professions, and anyone who has a professional profile on TMT may also create, enhance and expand his or her company's listing:
http://www.talentmanagementtech.com/community/company/view/search.aspx
About Starr Tincup
Starr Tincup (http://www.starrtincup.com) is a marketing firm for companies who sell human capital solutions. The company offers marketing strategy, marketing execution, media sourcing and staffing services. Unlike general agencies, Starr Tincup is all about human capital—the firm has worked with hundreds of companies in the space. Founded in 2000, Starr Tincup is located in Fort Worth, Texas. Its mission is "to innovate marketing in the human capital solutions market segment." Anyone interested in more information on Starr Tincup may get in touch with Corey Smith by e-mailing smith@starrtincup.com or dialing 817-204-0387.
About TalentManagementTech.com
TalentManagementTech.com (http://www.talentmanagementtech.com/), the most comprehensive searchable directory online of talent management technologies and services, is a creation of Caroo Media, the online media division of Tarsus Group plc (http://www.Tarsus.com), the international B2B media company. TMT runs on the new FireStarter B2B community platform (http://www.MyFirestarter.com), enabling anyone to interact on the site and become his or her very own "firestarter" of content. In addition to the many free activities available to all, TMT offers the TMT PR Boost Campaign , harnessing the power of public relations for Web 2.0 to dramatically improve a firm's search engine presence through PRSEO (public relations search engine optimization). TMT's editor in chief will work with a company to draft a marketing statement and article that cast that business in the best possible light. This becomes the TMT Spotlight, the centerpiece of the TMT PR Boost Campaign. The TMT Spotlight displays on the TMT homepage for an extended period of time and at Onrec USA (http://www.onrec.com/us/), and TMT sees to it that the TMT Spotlight displays in online news search results. Additionally, a company that participates in the TMT PR Boost Campaign retains rights to reprints of the TMT Spotlight and has the opportunity to conduct a related webinar, which TMT advertises to its lists of thousands of talent management professionals.
The following individuals are available to answer questions and to provide more information about TMT:
RD Whitney, CEO of Caroo Media and Founder of TMT
e-mail: rwhitney AT tarsus-inc DOT com
Brent Skinner, Editor in Chief of TMT
e-mail: editor AT talentmanagementtech DOT com
office phone: 603-925-1160
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