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Taste the Rainbow: J. Martinez Explains the Coffee Flavor Wheel

This glossary of coffee terms will help you describe your gourmet coffee drinking experience well beyond the simple, "Mmm!"
    ATLANTA, GA, March 19, 2015 /24-7PressRelease/ -- When professional coffee cuppers describe coffee, they use terms like tangy, piquant, woodsy, delicate or deep. The various descriptive words for coffee are based on sensory science. An in-depth and very detailed Flavor Wheel (using the colors of the rainbow) contains precise terminology that attempts to capture the elusive and subtle coffee experience. It has become the standard in the industry and is used by coffee cuppers, coffee sellers and plain old coffee lovers.

Long-time gourmet coffee purveyor John Martinez understands the complexity of the art of describing coffee. After all, he has been in the coffee business for nearly three decades. His specialty coffees have been praised and enjoyed by thousands of coffee drinkers all over the country. Nothing quite brings a smile to his lips, however, as the satisfaction that is embodied in a simple word from a coffee lover after a lingering sip: "Aaaah!"

"Our coffees come from select coffee estates from all over the world. Each bean is a product of the climate, altitude, soil conditions and quality of care and roasting that it is exposed to," says John Martinez, owner of J. Martinez & Company. "This is why we go to great lengths to find the finest coffee that we can then ship to our customers. Wherever quality coffee can be found, we'll be there for our customers. They deserve nothing but the best we can find."

Order your next gourmet specialty coffee from J. Martinez & Company for a cup of joe unlike any other. Their expertise and unwavering commitment to quality assures you of a great-tasting cup of coffee at any time of the day or night.

To learn more, please visit

About J. Martinez & Company:

Established in 1988, J. Martinez & Company is an Atlanta-based purveyor of fine coffees and other gourmet items. J. Martinez & Company originated the concept of single estate coffees more than twenty years ago and still carries only the finest premium coffee beans from estates around the world, including Jamaica Blue Mountain coffee and Kona coffee from Hawaii.

For more information, please visit

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Elizabeth Farquhar
Cardinal Web Solutions

Atlanta, Georgia
United States
Voice: 404-585-2096
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