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LITCHFIELD, IL, February 14, 2013 /24-7PressRelease/ -- Teleflex Marine, the leading manufacturer and distributor of marine control systems, engine and drive components, as well as Prime Line power equipment parts and Proheat auxiliary vehicle heaters, today announced that it is changing its name to SeaStar Solutions.
The name change comes two years after Teleflex Marine was acquired by H.I.G. Capital. "This change represents more than just a new name," said Yvan Cote, CEO of the new SeaStar Solutions. "SeaStar connects us with our brand heritage, to be sure, but the new name goes further with an inherent promise to provide all our customers with the very best in products, services and innovation."
The company's new focus is already yielding impressive results, starting with the 2012 introduction of two NMMA Innovation Award-winning products. "New product innovation is a part of our DNA," said Cote. "Being on our own feels like starting a new company. We're now able to create new and better ways to serve our customers and enhance the end-user's experience. You can expect that drive to continue as we move forward," he added. The recent acquisition of Detwiler Jack Plates has also proven successful and the company is working on additional acquisitions to fuel growth.
The new logo design is built around a compass rose that fits well with the company's marine heritage. "Our new logo points the way to an exciting future for our company, our employees and for our customers," added Cote.
Transition to the new name, including rebranding of products and changes to packaging and marketing materials, will take place over the next 12 months. SeaStar Solutions has planned extensive outreach programs to their employees, customers and vendors to help chart the course to their new identity.
About SeaStar Solutions
SeaStar Solutions (formerly Teleflex Marine) is the leading global provider of OEM and aftermarket products and accessories for the recreational marine and related markets. Sold around the world under the SeaStar, Sierra, BayStar, Prime Line and Proheat brands, the Company's products are recognized for their quality, reliability and technical innovation. For more information, please refer to the Company's website at www.seastarsolutions.com.
H.I.G. Capital is a leading global private equity investment firm with more than $10 billion of equity capital under management and a team of more than 225 investment professionals. Based in Miami, and with offices in Atlanta, Boston, Chicago, Dallas, New York, and San Francisco in the U.S., as well as international affiliate offices in London, Hamburg, Madrid, Paris and Rio de Janeiro, H.I.G. specializes in providing capital to small and medium-sized companies with attractive growth potential. H.I.G. invests in management-led buyouts and recapitalizations of profitable and well-managed manufacturing or service businesses. H.I.G. also has extensive experience with financial restructurings and operational turnarounds. Since its founding in 1993, H.I.G. invested in and managed more than 200 companies worldwide. The firm's current portfolio includes more than 50 companies with combined revenues in excess of $8 billion. For more information, please refer to the H.I.G. website at www.higcapital.com.
Rick Hauser Group is a creative PR agency specializing in the outdoor and marine markets. For more information, contact us via email at email@example.com.
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