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NEW YORK, NY, April 11, 2013 /24-7PressRelease/ -- Sam Hunter, psychologist studying innovation at Penn State University, states: "Innovation pulls leaders in multiple directions." Nowadays, entrepreneurs are expected to be open to new, even risky ideas while they have to protect their business by evaluating what might work (entrepreneur.com).
Antoine Bell, managing director at The BBB Conglomerate Network explains that our future leaders have to learn how to effectively find the right balance between openness and scepticism by thinking outside the box. In an article by Nadia Goodman published on Entrepreneur.com, Hunter explains how to encourage creative ideas while keeping the business safe.
To begin with, all ideas should be accepted. Hunter explains that every idea has the potential to be great and who knows, a terrible idea could give inspiration for a fantastic suggestion. Antoine Bell at The BBB Conglomerate Network supports Hunter's thought and adds: "Good leaders make people feel comfortable to share their ideas." Such environment of openness creates, according to Hunter, a sense of safety within a team. "The advantage of this approach is obvious", says Antoine Bell, "the leader creates room for discussion in order to develop and improve a specific idea, rather than criticising it and discouraging his followers."
After the initial brainstorm phase, Hunter recommends to pick out some of the most exciting ideas to the team; including some that seem risky. Furthermore, he suggests letting ideas come to life by testing them out through quick and cheap prototypes. "It has to be far enough along in development that a proper evaluation can be made", says Hunter. "An idea that might sound risky or even silly at first can suddenly turn out to be a great innovation which allows a company to become market leader", explains The BBB Conglomerate Network's managing director Antoine Bell.
Finally, once all relevant information has been gathered and the prototype been tested, it is time to make decisions and bring a great idea into life. Hunter explains that now the moment has arrived to be sceptical and evaluate practical concerns, cost and how well each idea may help reach the company's goals. Antoine Bell at The BBB Conglomerate Network concludes: "Implementing continuously new ideas is crucial for business success. Our future leaders are encouraged to think outside the box and be creative and open minded, but also to calculate risk through testing rather than criticising." Antoine Bell insists that only innovative entrepreneurs will continuously find a way to be a step ahead of the competition.
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