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NEW YORK, NY, March 28, 2013 /24-7PressRelease/ -- Outsourced firm The BBB Conglomerate Network acquired non-profit clients at the start of 2013 including the American Red Cross and Child International. CEO Antoine Bell believes that communicating their clients' core values to potential customers has already increased sales revenues and will provide greater customer retention in the long term.
Research reported in the UK magazine MarketingWeek reveals that 91% of consumers are influenced in their buying decisions by the way a company treats its customers and communities. A study by the consultancy firm Goodbrand reports that brands which promote their ethical stance are more likely to attract affluent customers. Consumers classified as "highly ethical" consist of almost a fifth of the consumer population. Affluent consumers are particularly valuable to the BBB Conglomerate Network's client roster, as charities depend on long-term regular donors as a vital source of income. The BBB Conglomerate Network CEO Antoine Bell believes that following ethical practices is the key to the firm's success: "Since the global economic downturn we have all become more aware of the impact that businesses can have on their environment and community. There has been an emotional shift away from businesses that are solely focused on their bottom line, which is evident in consumer buying patterns. As the BBB Conglomerate Network has recently moved into the arena of non-profit client representation, we have to ensure our own practices are ethical and in accordance with our clients' values."
The BBB Conglomerate Network provides in-house training to ensure that representatives adhere to their 'ethical fundraising' policy, by clearly communicating the core messages of the charity without resorting to shock tactics or guilt-tripping potential customers. Representatives are fully educated on how to generate long-term donors and are steered away from 'boiler room'-style sales tactics. "Supporting a noble cause such as the American Red Cross should be a pleasurable experience for the customer," explains the BBB Conglomerate Network CEO Antoine Bell. "This creates a greater level of engagement and brand awareness with the public. We can also guarantee higher customer retention and therefore greater ROI because donors are empowered rather than coerced into supporting. At the BBB Conglomerate Network building long-term client relations is crucial to our own success as a company. We only achieved our current level of growth by providing our clients with a sustainable customer base. "
The BBB Conglomerate Network has opened 8 branches since 2009, most recently in Baltimore in November 2012. They aim to open 3 more branches by the end of Q2 2013.
The BBB Conglomerate Network is an outsourced firm. We do sales, marketing, and consulting on behalf of our clients.
At an early stage our organization comprised 2 people. In a short 20 month span, the BBB Conglomerate Network has experienced a growth of over 6000% in the heart of this recession. In Q4 of 2012 alone we opened 4 branches. We currently have 3 branches in 3 different states ready to launch. All 3 will be deployed by the end of Q1 2013.
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