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All Press Releases for July 29, 2010 »
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The Best Medicine - Healthy Communication
Maha Al Farhan from ClinArt, a sponsor at the marcus evans Evolution Summit 2010, shares her thoughts on overcoming reporting challenges through better communication. 
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    MONTREUX, SWITZERLAND, July 29, 2010 /24-7PressRelease/ -- Reporting information to health authorities in an accurate and timely manner is a top priority, as well as a challenge, for Chief Medical Officers (CMOs) of clinical trials. When patient health is at risk, no chances can be taken. CMOs can ease the reporting process by establishing healthy communication channels between the different parties, and making use of innovative software solutions, says Maha Al Farhan, President and Chief Executive Officer at ClinArt. From a sponsor company at the marcus evans Evolution Summit 2010 taking place in Switzerland, 27 - 29 October, Al Farhan discusses reporting best practices, and healthy communication strategies.

What issues are Chief Medical Officers dealing with at the moment?

Maha Al Farhan: One main issue that CMOs are facing is reporting - making sure that adverse and unexpected effects of drugs are reported to the authorities in a timely and accurate manner. This has become a challenge due to the limited and strict timelines involved in the clinical trial process.

There are several ways of communicating this information, and the best way is through clinical research associates. Having healthy communication channels, between the investigator and ultimately the patient, makes the process much easier and increases efficiency and productivity. To have these channels, everybody involved in the clinical trial must appreciate the urgency of safety reporting.

Training and re-training are also very important, as well as having open discussion panels for formal and informal talks between the parties. This will encourage employees to report promptly, and understand the urgency of the situation.

To view the complete release, please visit: http://www.evolution-summit.com/MahaAlFarhan

For further information please contact press@marcusevanscy.com


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