ZURICH, SWITZERLAND, May 09, 2014 /24-7PressRelease/
-- If an average citizen in Montenegro had an unlimited amount of money at disposal and made decisions exclusively based on quality when buying, he would use a Samsung mobile phone and a HP laptop, attend concerts by Rolling Stones, Madonna or Sergej Cetkovic and would most like to watch Real Madrid playing football matches.
These are the results of the first Montenegro QUDAL - QUality meDAL - DEEPMA Research conducted in March this year by the Swiss organization ICERTIAS - International Certification Association GmbH with its headquarters in Zurich by means of an online survey on a sample of 1,200 citizens of Montenegro that are Internet users older than 15 years of age.
The entire QUDAL Research in Montenegro encompassed more than a hundred commercial and non-commercial categories (e.g. best quality milk, best quality car, best quality domestic singer etc.). The first results of this complex research have now been processed and are available for analysis.
As they emphasize in ICERTIAS, the QUDAL - QUality meDAL Research aims to make quality and the importance of quality more popular. ICERTIAS emphasizes that "with the QUDAL project, we wish to draw the consumers' attention to the fact that they are fully entitled to live better and demand better quality on the market for their money." The right to quality and a better quality life is particularly important nowadays, when the economic environment is extremely demanding", ICERTIAS concludes.
Focus on Quality
The citizens of Montenegro were asked within the QUDAL - QUality meDAL Research what they would buy and what they would use if money was no problem at all in the purchase and if they were only and exclusively to pay attention to quality when deciding on the purchase and in consumption.
QUDAL - QUality meDAL research therefore gives a completely new picture of Montenegro and the local market and reveals what the citizens of Montenegro think of the available value and quality and the way they recognise and value them.
The QUDAL market research, therefore, does not measure market share (sales) nor the power of a brand, but exclusively the experience and opinion of the consumers on who, for them, offers the highest level of quality in certain categories in their country.
The way the citizens of Montenegro think when they have top quality in mind is perhaps best illustrated by the QUDAL - Quality DEEPMA Research category - "Best world sportsman/sportswoman".
The citizens of Montenegro in the QUDAL survey were asked the following question concerning this category: "Who, in your opinion, is absolutely the best sportsman/sportswoman in the world at the moment:"
The majority of the surveyed responded to this question with - "Novak Dokovic".
When asked about the best sports club worldwide (regardless of which sport), the majority of the citizens of Montenegro answered with - "Real Madrid".
The question on the best music group in the world was answered by the majority of the citizens of Montenegro with - "Rolling Stones". In the category of the best musical performer or singer in the world, the first place went to - Madonna".
When it comes to the quality of persons, projects, organizations etc., the examinees in the Montenegro QUDAL Research placed Radmila Petrovic in the top position in the category of best sportsman/sportswoman in Montenegro and the Handball club ZRK Buducnost in the category of best sports club in Montenegro (regardless of which sport).
As the best music group in Montenegro, the majority in the QUDAL Research nominated Perper, while Sergej Cetkovic is the absolute winner for the citizens of Montenegro in the category of best singer in Montenegro.
In the commercial categories of the QUDAL Research, the citizens of Montenegro nominate, for example, as the providers of the absolute highest quality level: Imlek (category milk); Nescafe (category instant coffee); Nectar (category fruit juice); Knjaz Milos (category sparkling water); Nivea (category facial cream); HP (laptop); Crnogorska komercijalna banka (bank); Lovcen osiguranje (insurance), Visa (credit card) etc.
Methodology and sample
The QUDAL - QUality meDAL - Montenegro 2014/2015 Research (www.qudal.com
) was conducted by the Swiss house ICERTIAS - International Certification Association GmbH (www.icertias.com
) on the territory of Montenegro during March 2014, using an online survey and the CAWI - DEEPMA method (Computer Assisted Web Interviewing - Deep Mind Awareness). 1,200 citizens of Montenegro older than 15 and using the Internet participated in the research. The survey encompassed the entire territory of Montenegro.
On the QUDAL project
QUDAL - QUality meDAL (www.qudal.com
) is a project of the Swiss house ICERTIAS - International Certification Association GmbH (www.icertias.com
The QUDAL project researches and awards entities (products, services, media, public persons, culture and sports etc.) offering the highest level of quality in a certain territory - in the opinion of the citizens - i.e. the consumers themselves.
The goal of the QUDAL project is to draw the attention of the public to the importance of quality in their daily selection and to the right of the citizens to the highest level of quality, as well as to make it easier and simpler for consumers to find the best quality products and services on the market.
The QUDAL - QUality meDAL Research is conducted fully in accordance with the provisions of the "International Code on Market and Social Research" adopted by the International Chamber of Commerce (ICC) and the World Association of research experts (ESOMAR).
It is important to mention that the QUDAL research does not measure market shares or the power of a brand, but exclusively and only experience, satisfaction with the quality of the service and the offer on the market as perceived by the examinees.
"The QUDAL - QUality meDAL research and award-giving project sends a message to the consumers that it is them, and only them, who are entitled to make decisions on what actually provides the best quality on the market. With this, we wish to send a strong message to the producers and service providers that they should make an effort and provide citizens with the best quality for their money..." - ICERTIAS, Zurich, Switzerland
QUDAL - QUality meDAL International
ICERTIAS - International Certification Association GmbH
8001 Zurich , Switzerland
ICERTIAS Media dept: +41 43 508 1051
ICERTIAS - International Certification Association GmbH is a private, politically independent organization based in Zurich, Switzerland. ICERTIAS (www.icertias.com
) stimulates innovative ways of market testing and research at a local and at an international level. The organization is primarily focused on the global recognition and promotion of product quality and value. ICERTIAS also encourages international cooperation between current and new testing, research, and certification organizations and promotes collaborative development of testing, research, and certification tools across national borders. Operating from a consumer perspective, ICERTIAS educates local organizations to promote products and services tested to meet its high-quality standards, offer better value, and extend such quality to local and international markets. Internationally, ICERTIAS is now most known for its Best Buy Award (www.bestbuyaward.org
) and QUDAL - QUality meDAL (www.qudal.com
) research and certification systems.
ABOUT QUDAL - QUality meDAL
QUDAL - QUality meDAL (www.qudal.com
) is a continuous project for research and awarding products, services and other subjects in local and international markets that offer the best quality - exclusively based on the experience and opinions of consumers. On a global scale, the QUDAL - QUality meDAL project is conducted and supported by the Swiss organization ICERTIAS - International Certification Association GmbH based in Zurich, Switzerland. While conducting their researches for the QUDAL system, ICERTIAS cooperates with many independent local and international organizations, in turn encouraging cooperation related to raising awareness of the importance of quality both on the local market and at the global level.
IMPORTANT NOTICE FOR EDITORS
The Information and data presented in this report and announcement are for informational purposes only. This report is neither designed nor intended to be used for making investment decisions. ICERTIAS (ICERTIAS - International Certification Association GmbH, Zurich, Switzerland), as well as the distributor of the information from this report, cannot be in any way responsible for decisions or actions carried out based on the results of the survey, and/or the information contained in this document. The entire survey was conducted with special attention and effort to present results in a precise and transparent manner. However, ICERTIAS and/or its partners, managers, and/or its employees are not liable for the accuracy and/or credibility of the information presented here or in the survey.
Copyright 2014, ICERTIAS - International Certification Association GmbH, Zurich, Switzerland
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