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The Citizens of the Slovak Republic Consider that the Best Quality is Offered by Nivea, Jana Kirschner, Usain Bolt, IMT Smile, Real Madrid...

If an average Slovak citizen had an unlimited amount of money at disposal and made decisions exclusively based on quality when buying, he would attend concerts by Metallica,IMT Smile or Jana Kirschner and would watch football matches with Real Madrid
    ZURICH, SWITZERLAND, July 03, 2014 /24-7PressRelease/ -- If an average Slovak citizen had an unlimited amount of money at disposal and made decisions exclusively based on quality when buying, he would use Nivea face cream, attend concerts by Metallica, IMT Smile or Jana Kirschner and would most like to watch football matches with Real Madrid.

These are the results of the first Slovak QUDAL - QUality meDAL - DEEPMA Research conducted in May this year by the Swiss organization ICERTIAS - International Certification Association GmbH with its headquarters in Zurich by means of an online survey on a sample of 1,200 Slovak citizens, Internet users older than 15 years of age.

The entire QUDAL Research in the Slovak Republic encompassed more than a hundred commercial and non-commercial categories (e.g. best quality milk, best quality car, best quality domestic singer etc.). The first results of this complex research have now been processed and are available for analysis.

As they emphasize in ICERTIAS, the QUDAL - QUality meDAL Research aims to make quality and the importance of quality more popular. ICERTIAS emphasizes that "with the QUDAL project, we wish to draw the consumers attention to the fact that they are fully entitled to live better and demand a better quality on the market for their money." "The right to quality and a better quality life is particularly important nowadays, when the economic environment is extremely demanding", ICERTIAS concludes.

Focus on Quality

The Slovak citizens were asked within the QUDAL - QUality meDAL Research what they would buy and what they would use if money was no problem at all in the purchase and if they were only and exclusively to pay attention to quality when deciding on the purchase and in consumption.

QUDAL - QUality meDAL research therefore gives a completely new picture of Slovakia and the Slovak market and reveals what Slovaks think of the available value and quality and the way they recognise and value them.

The QUDAL market research, therefore, does not measure market share (sales) nor the power of a brand but exclusively the experience and opinion of the consumers on who, for them, offers the highest level of quality in certain categories in their country.

The way the Slovaks think when they have top quality in mind is perhaps best illustrated by the QUDAL - Quality DEEPMA Research category - "face cream".

The citizens of Slovakia in the QUDAL survey were asked the following question concerning this category: "Specify the name of the face cream producer or supplier that, in your personal experience and opinion, offers absolutely the highest level of quality in the Slovak market:"

The majority of the surveyed responded to this question with - "Nivea".

The question on the absolute best music group in the world was answered by the majority of Slovaks with - "Metallica". In the category of the best musical performer or singer in the world, the first place went to - "Rihanna".

The athlete Usain Bolt has taken place no. 1 as the best world sportsman in the opinion of the Slovaks, while Real Madrid is the best sports club in the world (regardless of which sport).

When it comes to the quality of persons, projects, organisations etc., the examinees in the Slovak QUDAL Research placed the football club HC Slovan Bratislava in the top position in the category of best Slovak sports club (regardless of which sport), while Peter Sagan ranked best in the category of best sportsman/sportswoman in Slovakia.

As the best Slovak music group, the majority of the Slovak examinees in the QUDAL Research nominated IMT Smile, while in the category of best singer in Slovakia they like Jana Kirschner most.

In the commercial categories of the QUDAL Research, the Slovak citizens nominate, for example, as the providers of the absolute highest quality level: Rajo (category: milk); Nescafe (category: instant coffee); Rajec (category: carbonated mineral water ); Skoda (category: family car); Asus (notebooks); Adidas (sportswear); Tatra banka (bank); Visa (credit card), Allianz - Slovenska poistovna (insurance company), etc.

Methodology and sample

The QUDAL - QUality meDAL - Slovakia 2014/2015 Research ( was conducted by the Swiss organization ICERTIAS - International Certification Association GmbH ( on the territory of the Slovak Republic during May 2014, using an online survey and the CAWI - DEEPMA method (Computer Assisted Web Interviewing - Deep Mind Awareness). 1,200 citizens of Slovakia older than 15 and using the Internet participated in the research. The survey encompassed the entire territory of the Slovak Republic.

On the QUDAL project

QUDAL - QUality meDAL ( is a project of the Swiss organization ICERTIAS - International Certification Association GmbH (

The QUDAL project researches and awards entities (products, services, media, public persons, culture and sports etc.) offering the highest level of quality in a certain territory - in the opinion of the citizens - i.e. the consumers themselves.

The goal of the QUDAL project is to draw the attention of the public to the importance of quality in their daily selection and to the right of the citizens to the highest level of quality, as well as to make it easier and simpler for consumers to find the best quality products and services on the market.

The QUDAL - QUality meDAL Research is conducted fully in accordance with the provisions of the "International Code on Market and Social Research" adopted by the International Chamber of Commerce (ICC) and the World Association of research experts (ESOMAR).

It is important to mention that the QUDAL research does not measure market shares or the power of a brand, but exclusively and only experience, satisfaction with the quality of the service and the offer on the market as perceived by the examinees.

"The QUDAL - QUality meDAL research and award-giving project sends a message to the consumers that it is them, and only them, who are entitled to make decisions on what actually provides the best quality on the market. With this, we wish to send a strong message to the producers and service providers that they should make an effort and provide citizens with the best quality for their money..." - ICERTIAS, Zurich, Switzerland

Additional information:

QUDAL - QUality meDAL International
ICERTIAS - International Certification Association GmbH
Lowenstrasse 54
8001 Zurich , Switzerland
ICERTIAS Media dept: +41 44 586 01 83


ICERTIAS - International Certification Association GmbH is a private, politically independent organization based in Zurich, Switzerland. ICERTIAS ( stimulates innovative ways of market testing and research at a local and at an international level. The organization is primarily focused on the global recognition and promotion of product quality and value. ICERTIAS also encourages international cooperation between current and new testing, research, and certification organizations and promotes collaborative development of testing, research, and certification tools across national borders. Operating from a consumer perspective, ICERTIAS educates local organizations to promote products and services tested to meet its high-quality standards, offer better value, and extend such quality to local and international markets. Internationally, ICERTIAS is now most known for its Best Buy Award ( and QUDAL - QUality meDAL ( research and certification systems.


QUDAL - QUality meDAL ( is a continuous project for research and awarding products, services and other subjects in local and international markets that offer the best quality - exclusively based on the experience and opinions of consumers. On a global scale, the QUDAL - QUality meDAL project is conducted and supported by the Swiss organization ICERTIAS - International Certification Association GmbH based in Zurich, Switzerland. While conducting their researches for the QUDAL system, ICERTIAS cooperates with many independent local and international organizations, in turn encouraging cooperation related to raising awareness of the importance of quality both on the local market and at the global level.


The Information and data presented in this report and announcement are for informational purposes only. This report is neither designed nor intended to be used for making investment decisions. ICERTIAS (ICERTIAS - International Certification Association GmbH, Zurich, Switzerland), as well as the distributor of the information from this report, cannot be in any way responsible for decisions or actions carried out based on the results of the survey, and/or the information contained in this document. The entire survey was conducted with special attention and effort to present results in a precise and transparent manner. However, ICERTIAS and/or its partners, managers, and/or its employees are not liable for the accuracy and/or credibility of the information presented here or in the survey.

Copyright 2014, ICERTIAS - International Certification Association GmbH, Zurich, Switzerland

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ICERTIAS - International Certification Association GmbH

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