/24-7PressRelease/ - January 16, 2006 - For those of you wondering what on earth I'm talking about, let's just start by exploring the old fashioned corporation in its simplest (yet probably harshest) form.
A business is born with the idea of providing a product or service. Investors are invited to invest capital and share in the profits of the business, unless of course you're a Mom and Pop business.
The main objective for an investor, is the return on investment, so the main objective for the business operator is to keep the investor happy, which means achieving the highest possible profits. If you're a Mom and Pop business, the main objective is to make a living.
Now, when you hear people criticize capitalism, usually it's not because the business is trying to achieve maximum profits, but the lengths to which business operators will go in order to achieve this. Once again this is in its harshest form, but some of these lengths will include, downsizing, environmental damage, animal cruelty, and even extreme cases, turning to crime.
It is a concern for many that when a business's primary concern is profit, then a price will have to paid somewhere else down the line, and this is where the old argument of one winner, one loser is so prevalent.
So what is enlightened? Well enlightened is now one of my favorite words and it basically means that in order to receive, you must first give. So how does one give first? Well the answer has more to do with your reasons for being in business.
If your sole reason for being in business is for profit, then it's very hard for you to give anything until you have made a profit. But if your business is about helping others, then you can't but help to give first.
Let's try thinking about it from a different angle. If you found a cure for cancer, do you think you're going to become rich? You bet your backside you will, but really, is that why someone works night and day in a laboratory, spinning test tubes and whatever else, just so that one day they might strike it rich? Of course not, it's the drive to do something wonderful to help the world.
Whether you are religious or not, people are understanding more and more that life is not about economics and profits, but more about helping a common cause, and that is to make everybody's lives on this little blue planet, that much easier. For me personally, I also think that life is about learning, not earning.
We're going to use an example of an enlightened business. First of all, this business is a retailer of products and so on the surface, it would look like any other business. But look deeper and you see that the concern of the owner is to enlighten the customer so that the customer feels there is a benefit to them, rather than being told how great the business is or how long it's been established.
The next thing is that the customer feels they are welcome because it is their wants that are the primary focus. The owner is explaining to the customer, the benefits of the product, and how it is going to make a difference in their life. Most of the time, the customer is not concerned with how long you've been in business, how many miles you have traveled, or the painstaking hours involved in finding or making this product.
When you care about the customer first, you are most definitely on the way to being enlightened.
The next thing we see about this enlightened business is that they are donating some of their profits to a charity, and usually the charity will have some relation to the products or will be a common theme among all, or may have a personal side to it, but no matter what the charity, the owner feels driven to give back to the world.
In the case of this business, there are three winners, the customer, the charity and finally, the owner. There are no losers, and this really is, an enlightened business.
To contact the author please send an email to info@wildfigurines.com
WildFigurines.com is a family business trading under our company Tridean Pty Ltd. http://www.wildfigurines.com
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