/24-7PressRelease/ - PLAINSBORO, NJ, July 09, 2008 - Exceon American Beauty Supply Inc today announced the launch of an energy efficient professional hair dryer-the Sedu "green" hair dryer.
Developed by European scientists and manufactured in France, the Sedu green dryer is the first and only environment friendly hair dryer. It consumes 30% less electricity than regular dryers in its class.
"Sedu green dryer is the first in the world that takes advantage of the aerodynamic technology used in jet engines, the airflow is streamlined to the limits allowed by physics." ,Said Dr. Dennis Huang, who worked with the European scientists in the product R&D. "Other innovations include an energy-conserving heater and an energy efficient motor, resulting in an ultra-quiet dryer that saves a lot of energy without compromising performance."
The Sedu green dryer also incorporates advanced composite materials such as tourmaline and ceramic, which emit negative ions when the dryer is in operation. Negative ions cause water to evaporate faster, thus cutting drying time in half. Negative ions also have therapeutic effects on the hair-it seals hair cuticles, reducing frizz by 90%.
"This dryer performs at the highest professional quality but offers features consumers look for - lightweight, compact and powerful." ,Says Noelle Morgan, who has been a senior buyer in the beauty industry for over 7 years. "Even better, the Sedu Green TGR 3600 dryer is made for the environmental conscious consumer using lower amounts of energy without compromising performance. I firmly believe this new addition will bring an overwhelming success to the Sedu line."
The Sedu green dryer will be offered online at http://www.folica.com and in select salons and spas nationwide. For additional information, please visit http://www.sedubeauty.com or contact Megan McLeanas at service@sedubeauty.com, 609-235-0346.
About Exceon American Beauty Supply
Exceon listens to customers and delivers innovative, professional beauty products and services they value and trust. Exceon's product portfolio includes Sedu , Solia , Organin , Chameleon , Bion and Esca .
About Folica.com
Based in New Jersey USA, Folica Inc. is engaged in the wholesale and retail distribution of hair care, skin care and nail care products for men and women. For more information, visit: http://www.folica.com.
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