/24-7PressRelease/ - MOUNTAIN VIEW, CA, July 17, 2008 - HAPPYneuron, a leading provider of scientifically-based online cognitive exercises, and the Memory Training Centers of America, a principal provider of programs for the treatment and prevention of memory impairment, have partnered to bring HAPPYneuron's brain fitness games to the Memory Training Centers' new "memory fitness centers" in its more than 20 affiliated facilities across the country.
The HAPPYneuron online program was chosen over competing programs for the new memory fitness centers based on its strong scientific validation and its convenient internet access. Together, the two entities will provide preventive brain fitness programs to individuals who wish to proactively improve their cognitive skills and combat memory impairment.
"We are excited to partner with the Memory Training Centers to provide collaborative and innovative brain fitness programs to assisted living facilities," said Laura Fay, CEO of HAPPYneuron. "Our mission is to help people keep their minds sharp as they age and this partnership with help us reach a greater number of these people. We're pleased to be part of their program."
Increasing scientific evidence shows that actively participating in appropriately designed brain fitness workouts aids mental agility. HAPPYneuron games were developed by a team of neurologists, cognitive psychologists and educational scientists to offer 35 unique, fun and challenging games that target the five major cognitive brain functions of memory, attention, language, executive functions and visual/spatial skills.
The Memory Training Centers of America provides programs and services as a subsidiary of the Alzheimer's Treatment and Memory Training Centers of America (ATMTCA). Services offered include cognitive evaluation, memory training, psychological counseling, caregiver support and preventative treatments. Treatment services are currently provided at more than 20 assisted living and enriched housing communities nationwide, with some hospital-based programs and others located at independent senior living and retirement communities. All treatment services are paid for by Medicare.
Memory Training Centers' COO, Bruce Brotter, PhD, and CEO, Peter Magaro, PhD report: "Our clinical psychologists and neuropsychologists have utilized the HAPPYneuron exercises as part of our cognitive rehab program for many years. We are excited to offer HAPPYneuron's state-of-the-art online memory exercises as the centerpiece of our Memory Gym and Activity Centers. Our first Memory Fitness Centers are underway at Assisted and Senior Living communities owned and operated by Atria Senior Living and Chelsea Senior Living corporations, with plans underway to 'roll out the gyms' at other communities owned by various assisted living corporations nationwide."
The relationship provides senior living facilities nationwide with immediate, around-the-clock access to HAPPYneuron games and other services from the Memory Training Centers. For more information, visit http://www.happy-neuron.com or http://www.memorytrainingcenters.com.
About HAPPYneuron
HAPPYneuron Inc., headquartered in Mountain View, Calif., was founded in 2000 to offer a broad range of scientifically-proven and personalized brain training workouts. Designed for people of any age, the programs maximize the brain's capacity to learn, adapt to new information, enable mental sharpness and minimize the natural effects of aging. Used by both direct consumers and in senior facilities worldwide, program effectiveness is optimized through the availability of thousands of hours of fun and challenging brain games, guided by an online personal coach. To learn more about HAPPYneuron, Inc. visit http://www.happy-neuron.com.
About The Memory Training Centers
The Memory Training Centers provide memory assessment and treatment for individuals suffering from memory loss, as well as services and programs for individuals who wish to prevent memory loss. If you or a loved one has been diagnosed with memory impairment, the Center provides treatment that will stabilize the decline of memory functioning and even reverse its potentially devastating consequences. Memory Gym and Activity Centers provide preventive "workouts" to enable optimal memory and overall cognitive health. The Memory Training Centers provide programs and services as a subsidiary of the Alzheimer's Treatment and Memory Training Centers of America (ATMTCA).
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