WILMINGTON, DE, February 10, 2010
/24-7PressRelease/ -- Speed matters in the online marketing world. Speed not only influences conversion rates; consumers don't like waiting in a virtual queue. Speed also affects the way search engines rank web pages.
Ralf Schwoebel, Founder and CEO of Tradebit Inc., will reveal the secrets of speed on search engine optimization, SEO, in a presentation entitled, "The Need for Speed - Search Engines Think It Matters" at the Search Marketing Expo - SMX Conference on March 3, 2010 in Santa Clara.
"There is a widespread misconception amongst webmasters that the loading speed of a webpage only matters for conversion rates. Beautiful graphics, AJAX and Flash effects are worth adding to a page to make a better impression on the shopper and that the additional load times caused by these 'cool' techniques do not matter for search engine results", explains Mr. Schwoebel.
"This is a dangerous misconception if you want to succeed online."
Ralf will show real world examples learned from running Tradebit.com, the leading marketplace for digital goods and digital content, as well as the emerging independent virtual goods market, of how differences measured in milliseconds trigger different indexing behavior and ranking results in search engines over time.
The presentation will give an overview of freely available software tools and techniques that offer tremendous improvements in web page load time with only a little bit of extra work. He will also share best practice SEO tricks that can make difference in how search engines think about your web site.
Tradebit.com has perfected these techniques building a fully automated self-service e-commerce marketplace for merchants, affiliate/promoters and consumers of digital goods, digital downloads and digital content. Tradebit.com is visited each year by more than 25 million consumers who shop for the digital products from 20,000 merchants. Tradebit is the proverbial 'long tail' offering millions of unique and unusual products to consumers around the world. Tradebit.com offers over 10 million digital products including MP3's, hit songs, music albums, sound loops, videos, movies, service manuals, tutorials, tattoo stencils, images, coats of arms, e-books, software, virtual goods as well as weird and wacky items of all kinds.
"The secrets of Tradebit's success are automation, speed and ease-of-use. Every aspect of the digital sales process is self-service and integrated including uploading products, directing affiliate traffic, consumer refunds, foreign currencies and all kinds of reports. Our merchants have a real-time view of their sales volume. They get paid automatically via Paypal every week." said Mr. Schwoebel, CEO of Tradebit Inc. "Search engine optimization is handled by the platform. It generates Google traffic that the vendors could not achieve on their own."
About Tradebit.com
Tradebit hosts over 20,000 digital merchants selling over 10 million products to consumers all over the world. Its e-commerce platform offers merchants and affiliate promoters a way to earn a living - the most successful earn more than $100,000 per year. Based on self-service, micro-payment technology, Tradebit fully automates the e-commerce process from content upload and merchandising to payment and customer service. Tradebit.com has grown more than 100% per year since its inception in 2005 and is one of the top 2,000 web sites in the world according to Quantcast.com. With offices in both the US and Germany, Tradebit offers sites in English (http://www.Tradebit.com ), German (Tradebit.de), Italian (Tradebit.it) and Spanish (Tradebit.es).
US Media Contact: Paul Sterne, sterne (a) sterneco.com
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