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COPENHAGEN, DENMARK, May 30, 2013 /24-7PressRelease/ -- The way in which customers - specifically football supporters - are purchasing their football t-shirts is dramatically changing in alignment with the way in which shopping is changing in general. Businesses are seeing a sharp swift from traditional high street shopping to Internet shopping. Fodboldonline.dk is one of the businesses responsible for the recent developments of football supporter shopping habits.
The two 2012/2013 Champions League finalists - Borussia Dortmund and Bayern Munchen - have both of their shirts available on the website. The two Spanish giants, Real Madrid (in Denmark, the fans commonly refer to this term as Real Madrid hjemmebanetrojer) and Barcelona, can also be found, and this list goes on. The top Italian teams; Milan, Inter and Juventus, and the famous English teams; both Manchester clubs - The global force of United (interesting to know is that the Danish term is Manchester United hjemmebanetrojer), and the new wealth of City - and also the London rivals; Arsenal and Tottenham. One can select either 'Soccer Jerseys' or 'Soccer Jerseys for Kids' on the website to help find the shirt they desire.
Football shirts can be sometimes difficult to find once they are replaced with a new variety, but there is still an opportunity to purchase this years football shirts, and at discounted prices, on the company website. One could take advantage of the offer to purchase the Manchester United shirt of 2012/2013, which, of course, represents the football t-shirt worn when they won their twentieth top flight title, thirteenth Premiership title, and Sir Alex Ferguson's final year as manager.
It is becoming more and more the case that customer shopping habits are altering because of the internet. The traditional way of buying a football t-shirt was by visiting the actual club shop of the team - normally situated by, or as part of, the team's football stadium - and purchase it from the club. Then much larger and national stores began selling the shirts of popular teams around Europe, which led to the fan base of clubs becoming more diverse. Manchester United are the world's most supported team, but this is not an accident or coincidence; they were the first English club to fully embrace, not only national, but global marketing. The increase of internet shopping has changed football supporters shopping habits one step further; they no longer have to visit an actual shop, but they can order online from websites such as Fodboldonline.dk. This will not influence the fan base of clubs, but it will contribute to the demise of high street shopping.
If internet companies conduct their business as Fodboldonline.dk though then this can only be perceived as an advantage to the customer. The products are one hundred percent official, and the company are so determined to please the customer that they promise on their website to process orders over the weekend, and even answer customer emails over the weekend as well. They are every club's club shop.
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