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The Next Biggest Advertising Trend in 2017: Live Streaming

Development of new live streaming mobile app may be the social media sample that hit the market in 2017
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Video posts tend to reach 135% more people than posts without video

    NEW YORK, NY, May 16, 2017 /24-7PressRelease/ -- Bigger that one-third of all consumed content is accounted for videos. According to Socialbakers Video posts tend to reach 135% more people than posts without video. Cisco suggests that videos will account for 80% of global internet traffic by the end of 2019. Needless to say, that live streaming is a new big bet for the advertising industry.

In fact, for those companies thinking about live streaming app development, 2017 may be the right moment to take advantage of the fundamental changes in the online advertising. The Interactive Advertising Bureau stated that spendings on digital advertising ($72.5 billion) just surpassed television ($71.3 billion) for the first time. And the share of spendings on video content grow exponentially.

Recently, GBKSOFT has described in detail the technical part of the trending question on how to make a live video streaming app. However, the marketing part of company's research remained behind the scenes.

The live streaming is one of the most natural and human forms of interactions. The technology brings near-life experience to the digital marketing and provides advertisers with the most engaging format for product presentation. As opposed to conventional TV commercials, live streaming allows users directly interact with brand advocates and promoters.

The second benefit of live streaming is nature of the technology. It allows brands communicate with their audience and collect statistics in real time. By means of live video streaming apps promoter becomes an efficient mediator between the customer and the product. The user can now touch and feel the product, see its inner values and get an instant feedback through the eye of the streamer.

It is not surprising that every social media company keeps pushing its own live broadcasting service. However, those big players lack the commitment to the 'live' format. They are constrained by existing audience, its preferences, and overall branding strategy. As GBKSOFT cites the development of live streaming app now may be the only chance to take advantage of this situation, just like Snapchat took advantage of Augmented Reality.


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Alexandra Rostovtseva
GBKSOFT - application development company

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