All Press Releases for September 03, 2014

The Plato Group: ALS Awareness Raised by Ice Bucket Challenge

The ALS Ice bucket challenge has been a monumental success. Sales and marketing firm The Plato Group work with many non-profit organisations and are highly impressed by the charities success in raising awareness of this life changing condition.

    MIAMI, FL, September 03, 2014 /24-7PressRelease/ -- The ALS Ice Bucket Challenge has so far raised $79.7 million to tackle amyotrophic lateral sclerosis (ALS) better known as Lou Gehrig's disease, and has gained much media attention over the past month. The challenge, which gives participants 24 hours to drench themselves with ice water and donate to the charity, has even caught the attention of many major celebrities, with Harrison Ford and Donatella Versace being the most recent stars to take on the challenge. The Plato Group are stunned by the success of the Ice Bucket Challenge and review what this will mean for the charity and its future.

At the latest count the funds raised for ALS have come from around 7.1 million donors from across the world, and with the total raised nearing $80 million, the charity has well surpassed last year's total of $2.5 million. The Plato Group believe the success of the challenge lies in the concepts simplicity. The challenge is accessible to almost anyone and allows participants to not only feel pride in themselves for completing the challenge, but also pride in sharing their challenge with others to raise further awareness of the cause.

The social element of the challenge has caused it to gain momentum incredibly quickly, being nominated online means participants are feeling the pressure to complete the task before the 24 hours are up. The Plato Group think that this is not only a great way of creating awareness of ASL, but because the challenge itself requires no more than a camera and a bucket of ice water the challenge can be completed quickly and passed on to a new set of donors.

For many charities it can be difficult to raise awareness, no matter how worthy the cause. With the economy only just becoming stable donating to others less fortunate isn't at the forefront of many people's minds. The Plato Group are experts in raising brand awareness through face to face promotions and have worked with a number of charities to help them raise much needed funds. The firm are thrilled for the ALS Association and praise them for their innovation and creativity in actively making ALS a globally recognized and more importantly, supported cause. They believe that the Ice Bucket Challenge will leave a leave a strong legacy for the charity and with the backing of many high profile individuals will continue to provide funds for the coming months. In the long term, the Plato Group believe the charity will benefit greatly from the media attention the ice bucket challenge has received, and that more new donors will continue to come forward in the future now more people are aware of the realities of living with such an awful condition.


The Plato Group develop innovative direct marketing campaigns that ensure their clients' products reach their target demographic. Their experienced sales team help clients to engage with customers and build strong lasting connections, which boosts brand awareness and loyalty. Using this personalized approach enables The Plato Group to generate immediate and easily measured results, and guarantee a high ROI for their clients.

Follow @The_Plato_Group on Twitter and Like them on Facebook.

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Contact Information

Steve Dongo
The Plato Group
Miami, Florida
Voice: 305-323-1122
E-Mail: Email Us Here
Website: Visit Our Website

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