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MIAMI, FL, July 02, 2014 /24-7PressRelease/ -- According to figures from the latest Warc Global Marketing Index (GMI) published on June 19, confidence among global marketers remained strong in June. It has been reported that the headline GMI figure, which takes into account marketers' expectations in three key areas - marketing budgets, staffing levels and trading conditions - dropped 1.3 points on the previous month to 56.7 but was up still up 0.8 points over the year.
Warc's GMI is a unique indicator of the current state of the global marketing industry and is reporting continued strength month on month, with America showing the highest level of optimism for the fourth month running. Warc's recent Global Marketing Index revealed that America returned a GMI of 59.2, a reading that has been broadly stable since April. "These results are very promising for the marketing industry, America in particular having had consistent readings over the past 4 months," says Steve Dongo, Managing Director of The Plato Group.
The Plato Group is an American outsourced sales and marketing firm based in Miami, Florida. The firm specialize in face to face direct marketing techniques as it provides a unique opportunity to engage with customers directly and gain detailed customer insights. The Plato Group's tailored campaigns and direct approach enables them to deliver high volume new customer acquisition and a high return on investment, making them the partner of choice for direct marketing initiatives in Florida.
The recent report published by Warc has helped restore confidence and trust in marketing and The Plato Group are excited about what this will mean for the overall industry moving forward. "These results will only have a positive impact on the marketing industry. As businesses feel more confident in marketing, they will increase investment which will in turn help business growth, increase ROI and ultimately continue to strengthen the industry," says Steve Dongo, Managing Director of The Plato Group.
Warcs recent figures are certainly optimistic for the marketing industry and The Plato Group are already experiencing an uplift in demand of their direct marketing solutions. The Plato Group not only attribute this uplift to the upward trend as recently reported but also to their innate ability to market products innovatively and deliver exceptional results. The firms' growing success is proof that their marketing techniques are unsurpassed and can stand the test of time even in today's tough economic climate.
About The Plato Group
The Plato Group is a sales and marketing company based in Miami Florida, the firm specialises in providing direct marketing solutions.
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