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MIAMI, FL, July 14, 2014 /24-7PressRelease/ -- According to research, one third of Americans, around 42 million, are estimated to be freelancers. Studies over the past eight years have shown an increase in this entrepreneurial shift. "It all started with the economic crisis," says Steve Dongo, Managing Director of The Plato Group. "In the beginning when unemployment was on the rise, people were forced to look for alternatives to employment," says Steve Dongo. He explains that with time, an increasing number of freelancers has willingly chosen to work with more flexibility. By 2020, freelancers are expected to make up 50 percent of the full-time workforce.
Businesses are undergoing a major shift in how they hire. While payroll has usually been one of the largest fixed costs for companies, business owners are now increasingly taking advantage of increased flexibility and transform this originally fixed cost into a variable cost. "As a business owner I can speak from experience when I say business demands can suddenly decrease or increase, often depending on external factors we cannot always influence such as the success or setback of competitors or a client," says Steve Dongo of The Plato Group. By choosing to work with freelance workers, businesses can act quickly to change and adapt their staffing level according to the current demand. Furthermore, by hiring freelancers businesses can specifically look for people with particular skills and talent without needing to invest in training.
Looking at the benefits for freelancers, it becomes clear why more and more workers select the path to increased flexibility. Life is getting busier and people like to choose the way they work in order to create a healthy work-life balance and have time or family and friends. "By working as a freelancer, people can choose how they work, from where they work and how much they want to work", adds Steve Dongo of The Plato Group.
Based in Miami, Florida The Plato Group is a leading outsourced sales and marketing firm specializing on direct marketing techniques and customer acquisitions. The firm does support freelance workers and provides the relevant product knowledge and guidance to its workforce. "We love working with freelancers. They are absolutely motivated and passionate about what they do. In return, we do offer people to participate in our Business Development Program, focusing on sales techniques, customer experience, entrepreneurship and business growth," explains Steve Dongo.
The Plato Group is certain that the developing freelance economy continues to drive change in the market place in the coming years and that an increasing amount of businesses will decide to work with freelancers. Steve Dongo insists that businesses that understand this trend will be best prepared to benefit from the expected 'freelance revolution'.
About The Plato Group
The Plato Group are an outsourced sales and marketing firm based in Miami, Florida. The firm specialize in direct marketing and are leaders in customer acquisition.
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