/24-7PressRelease/ - YORK, UK, September 07, 2006 - The family-owned company has hired full service marketing agency - The Raft - to develop a digital marketing strategy for the Seabrook brand.
Following in-depth discussions with the senior team, The Raft is developing a unique and very exciting digital proposition, based on its unique 'Sell More' marketing approach.
The digital campaign will be fully integrated with a forthcoming above the line advertising campaign for the brand, which sells a wide range of unique flavours.
Greg Kopacz, Managing Director of Seabrook Crisps, said:
"We selected The Raft as our digital partner because their expertise and reputation for delivering innovative digital marketing strategy, combined with their down to earth, straight talking approach, delivers real return on investment for their clients.
We see the new web site as an integral part of our future communication and brand building experience for both existing and new Seabrook consumers"
Phil Storton, Managing Director of The Raft said:
"I'm incredibly proud for The Raft to be working with Seabrook Crisps as their digital marketing partner. With a history of making great tasting crisps, in addition to strong nostalgic and traditional Northern brand values, Seabrook has a very loyal consumer base in the UK. The Raft is planning to build on this brand loyalty with an innovative digital campaign which will in turn drive sampling and sales"
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About The Raft
The Raft is a strategic marketing agency working with clients including Seabrook, Breville, Bolton Wanderers FC, Experian, SPAR and Freedom Finance, SAS Daniels, Congleton Borough Council, Trafford Borough Council, Muller Property, Best Western, Old Git Wine, Boutinot, Lex, Zeus Capital and PA Sport.
The Raft offers a full range of marketing services including digital marketing, design, print and display solutions. The Raft is headed up by ex BDHTBWA employees Phil Storton and Shaun Keefe.
http://www.theraft.co.uk to find out more.
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Please contact us for more information:
Fox Communications
Tel: 01904 613429
Tel: 07946 785549
Fax: 0871 661 8087
Email: al@alfox.co.uk
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