All Press Releases for June 20, 2014

The Science of Raising Happy Coffee Plants from Gourmet Coffee Experts at J. Martinez Fine Coffees

The coffee espresso professionals, J. Martinez, discuss the importance of raising healthy coffee plants. To master the art of growing this gourmet drink, one must pay strict attention to detail.

    ATLANTA, GA, June 20, 2014 /24-7PressRelease/ -- The coffee espresso specialists, J. Martinez, talk about how raising a coffee plant the right way can have a significant influence on the beans it produces. "Happy" coffee plants produce the greatest number of quality seeds. To produce coffee that is bold, robust and rich in flavor, growers must make sure the plant's basic needs are being met.

Why It Is Important for Coffee Plants To Be Happy
The three key elements that distinguish "happy" coffee plants from their "sad" brethren are the specimen's genetic line, the agricultural methods the farmer uses to grow the crop and the environment in which they are grown (e.g. climate, soil, water and air quality, etc.). There is little a grower can do to produce healthy coffee beans when the plant suffers from poor genetics. However, like all crops, proper growing conditions will maximize the quantity and quality of the yield.

It takes a long time for coffee plants to produce viable beans, between three to five years to be exact. Given the lengthy growing process, the importance of maintaining healthy, fertile conditions is apparent.

Certain plants like those used to produce Arabic beans grow best at high elevations and in volcanic soil. When it comes to harvesting, hand-picking is the method of choice for most growers.

According to John Martinez, Owner of J. Martinez & Company, "Although machine stripping is widely used on commercial growing farms, a majority of coffee plantations rely on the selective nature of hand-picking for their yields to ensure the beans retain their quality and flavor."

J. Martinez specializes in the sale of Blue Mountain coffee and other delicacies. You can learn more by visiting

About J. Martinez & Company:

Established in 1988, J. Martinez & Company is an Atlanta-based purveyor of fine coffees and other gourmet items. J. Martinez & Company originated the concept of single estate coffees more than twenty years ago and still carries only the finest premium coffee beans from estates around the world, including Jamaica Blue Mountain coffee and Kona coffee from Hawaii.

For more information, please visit

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Contact Information

Allie Petit
Cardinal Web Solutions
Norcross, GA
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