CHARLOTTE, NC, August 18, 2010
/24-7PressRelease/ -- PGA Magazine has selected social media expert Richard Brasser as a keynote speaker for the 2010 Golf Travel Marketing Summit. The conference is designed to provide an overview of the $18 billion golf travel market and highlight some of the exciting opportunities for resorts, destinations and tourism boards within the golf arena.
The 2010 PGA Magazine Golf Travel Marketing Summit will be held August 17 from 1pm - 5pm and August 18 from 8am - 12pm at The Venetian Resort Hotel Casino.
Richard Brasser will share his expertise and strategy insights about golf travel marketing in his Wednesday morning session entitled "Refueling the Golf Travel Industry with Social Technologies".
"Social media and other interactive technologies can dramatically increase the penetration and adoption of a golf resort's marketing message," Brasser reports. "However, developing a solid strategy based on metrics, objectives and real results can be challenging. This session will provide the essential steps for developing real industry engagement using these powerful tools."
Richard Brasser has helped some of the nation's leading brands create their social networking strategies and successful interactive media initiatives. Aiding companies such as Siemens, Citibank, Avaya and Pepsi, Richard has honed his understanding of how to create real engagement, both in person and online.
For more information, or to request a speaking engagement by Richard Brasser, please contact The Targeted Group at 866.738.8768.
The Targeted Group helps companies drive engagement and foster communication through a combination of online communities, social media and interactive content. Their proprietary platform is a state of the art, highly modular, highly scalable community building software that allows companies to connect and deepen relationships with their target audience. For more information or to schedule a social networking strategy consultation, please contact The Targeted Group at 866.738.8768 or visit http://www.thetargetedgroup.com
PGA Magazine is the official monthly publication of The PGA of America and is the leading trade magazine in golf. The magazine is published under licensed agreement between Great Golf Resorts of the World, Inc. and The PGA.
The Targeted Group is a solutions provider designed to help mid to large size companies develop, create and launch online communities to connect with their most important prospects and clients. We utilize advanced web technology and interactive experiences to help corporations increase selling opportunities and brand awareness. Typically we use specialized content around golf and racing to attract people to an online community where they interact with our clients brand message.
Whether it is setting up simulators at trade shows or appearing live at a golf outing or corporate function, we capture people's experiences at these events. Through the online communities that are designed for our clients, we deliver personalized video lessons to their clients and prospects who participated in the custom branded experience. When the event has concluded, The Targeted Group's goal is to drive every participant, prospect and client to the online environment where they are welcomed into an ongoing community that offers value and education, while increasing brand exposure and loyalty.
This process provides a very unique and personal way for our clients to connect and deepen their relationships with their top prospects while ultimately increase selling opportunities.
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